Sr. Product Marketing Manager

Company: FLEETCOR
Location: Brentwood
Posted on: March 19, 2023

Job Description:

What We Need
FLEETCOR is currently looking to hire a Sr. Product Marketing Manager within our Corpay division to help drive market awareness and adoption of our product and solution. This position falls under our Corpay line of business and will be remote.
This role offers a lot of autonomy and provides the right person an opportunity to establish, build, and grow as a part of the product marketing function at Corpay. You'll play an integral role in the go-to-market strategy, marketing tactics, positioning, and overall messaging strategy for Corpay and its feature areas. You'll be the expert on the value our users and customers can gain from adopting specific features and functionality. You'll translate that expertise into deliverables that educate, inform, and promote the benefits of our product and solutions.
You'll work on our broad marketing efforts, such as brainstorming ways to increase awareness and adoption of our products, as well as support our sales and customer success motions towards conversion, adoption, and expansion. This role will occupy a critical and highly visible position - helping our Sales team connect more effectively with future customers, driving retention and leading the creation of differentiated and compelling positioning and messaging, orchestrating effective GTM launches. Success will be measured through both your ability to deliver against business metrics and your ability to engage and influence cross-functional stakeholders. You will also work closely with our Product Management group. Success will be measured through both your ability to deliver against business metrics and your ability to engage and influence cross-functional stakeholders. Along the journey, you will have the opportunity to stretch and grow - and encourage others do the same - while helping drive business success for our customers.
You will report directly to the Sr. Director of Product/Partner Marketing and regularly collaborate with various departments.
How We Work
As a Sr. Product Marketing Manager, you will be expected to work in a remote environment. FLEETCOR will set you up for success by providing:

• Assigned workspace in home office set up
• Company-issued equipment
• Monthly home internet stipendRole Responsibilities
  
  The responsibilities of the role will include:
  
  • Developing and leading the execution of go-to-market strategies for new products and features and ensuring alignment among all customer-facing teams, as well as internal stakeholders like Product Management and Engineering.
  • Involves syndication of product strategy and product led efforts through strong collaboration.
  • Develop and execute launch plans for new products and features.
  • Own positioning, messaging, and marketing tactics of specific feature and/or product areas:
  • Create product positioning.
  • Articulate clear value-based messaging and benefits across target personas.
  • Build and maintain competitive comparisons.
  • Brainstorm marketing efforts to drive broad-scale awareness of specific features and benefits.
  • Understanding the competitive landscape-defining our competitors and how we are positioned relative to them.
  • Build and maintain sales enablement materials like one-pagers, competitive battlecards, customer case studies, demo videos, webinar content, and more to ensure perfect understanding of feature and product functionality, benefits, and value propositions among sales & success.
  • Be able to train and support sales teams to articulate the value of our Marketing materials and insights products and the value it brings to our clients.
  • Drive cross-functional alignment and communicate the value both internally and externally.
  • Coordinate outbound engagements with analysts, press, or media and own the content/communication strategy around these efforts.Qualifications & Skills
    
    • 4+ years' experience in product marketing, working at a high-performing start-up in the B2B SaaS space that serves a technical, dev-focused audience.
    • Knowledge and previous experience in Product Led Growth environments is a plus.
    • Overall 7+ marketing experience preferably in B2B technology space
    • Strong writer with good voice and tone; able to write content that is informative and persuasive.
    • Experience creating sales enablement content/materials for sales and success teams selling to developers as well as technical leaders.
    • Experience partnering with sales to support expansion within accounts and across customers via product education and sales enablement materials.
    • Exceptional communication skills. Able to bring visibility to projects and progress toward a goal at both a team and company level.
    • Proven experience meeting the needs of (and setting realistic expectations around) internal stakeholders as they relate to product marketing materials.
    • Strong project management experience. Self-motivated and able to meet deadlines without being micromanaged.
    • You are an enthusiastic self-starter who is comfortable with ambiguity. You have a natural aptitude to operate at both strategic and tactical levels.
    • Ability to work in a fast-paced environment with autonomy
    • Ability to prioritize projects effectively, juggling multiple projects with tight deadline
    • Team player and leader, with the ability to influence without direct authority
    • Possesses an eye for good design, particularly as it pertains to marketing materials (e.g., website, branding, etc.)Benefits & Perks
      
      • Medical, Dental & Vision benefits available the 1st month after hire
      • Automatic enrollment into our 401k plan (subject to eligibility requirements)
      • Virtual fitness classes offered company-wide
      • Robust PTO offerings including: major holidays, vacation, sick, personal, & volunteer time
      • Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
      • Philanthropic support with both local and national organizations
      • Fun culture with company-wide contests and prizesOur Company & Purpose
        FLEETCOR is a global leader in business payments, laser focused on developing smarter ways for businesses to pay their expenses. Since 2000, FLEETCOR has developed innovative digital solutions that help businesses better track, manage, and pay their expenses. Today, FLEETCOR is an S&P 500 company with hundreds of thousands of customers using our products in over 100 countries. Companies of all sizes, industries and geographies rely on our product portfolio to manage spending more quickly, efficiently and securely than ever before.
        We embrace a culture grounded in five key values: integrity, collaboration, innovation, execution and people. These values offer you the opportunity to 'thrive & grow' through career development, volunteer, community, and wellness initiatives. This allows you to create a balance between professional goals and personal achievement.
        FLEETCOR is also committed to building and nurturing a culture of diversity, inclusion, equality, and belonging by:
        
        • Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations;
        • Empowering our people to share their experiences and ideas through open forums and individual conversations; and
        • Valuing each person's unique perspectives and individual contributions.Embracing diversity enables our people to "make the difference" as FLEETCOR and its more than 8,000 employees continue to shape the future of global payments. Learn more by visiting www.FLEETCOR.com or following FLEETCOR on LinkedIn.
          
          EqualOpportunity/Affirmative Action Employer
          
          FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.
          
          For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency
          
          #LI-AH1
          #LI-Remote
          #INDPRO
          
          About the Company:
          FLEETCOR Technologies, Inc. ("FLEETCOR") is a leading global provider of business payment solutions. We help companies of all sizes control, simplify and secure payment of various domestic and cross-border payables using specialized payment products. We serve businesses, partners, merchants, consumers and payment networks in North America, Latin America, Europe, and Asia Pacific.
          
          • $2.8B Annual Revenue
          • 800,000 Directly Served Business Clients
          • 9,700+ Employees(as of December 31, 2021)
            
            Our payment solutions provide our customers with a payment method designed to be superior to and more robust and effective than what they use currently, whether they use a competitor's product or another alternative method such as cash or check. We group our payment solutions into five primary categories: Fuel, Lodging, Tolls, Corporate Payments and Gift. Each category is unique in its focus, customer base and target markets, but they also share a number of characteristics: customers are primarily businesses, have recurring revenue models, have specialized networks which create barriers to entry, have high margins, and have similar selling systems.
            
            FLEETCOR enjoys global recognition including:
            
            • Forbes Global Growth Champion - FLEETCOR is one of the 250 fastest growing companies in the world as determined by Forbes and Statista
            • Forbes World's Most Innovative Companies - FLEETCOR has made this prestigious list of leading innovative companies 4 years in a row!
            • Fortune 1000 Company - FLEETCOR was one of the largest movers in the new rankings of the largest companies in America, ranking #872
            • S&P 500 - In 2018, FLEETCOR joined the S&P stock index comprised of the 500 leading US stocksOur Mission
              Create better ways for businesses and their partners to pay their expenses
              
              Our Strategy
              
              FLEETCOR will continue double-digit revenue growth by executing on four growth planks:
              
              • Sell More New Clients. FLEETCOR will continue growing sales by investing more in proven sales channels and bringing more prospects into the funnel.
              • Increase Revenue per Client. FLEETCOR will continue increasing its share of customer wallets through network expansion and cross-sell of add-on solutions.
              • "Beyond" Adjacent Segments. FLEETCOR will continue extending its existing business into adjacent spaces to broaden its market opportunity.
              • Launch New Platform Business. FLEETCOR has launched its "new platform business" integration "Expense Management & AP/Vendor Payments" solutions into one bundled software platform.Our Commitment to Diversity, Equality, Inclusion, Belonging
                
                Together we can foster true belonging. We know different ideas, perspectives and backgrounds lead to better innovation and results. We are therefore committed to building and nurturing a culture of diversity, inclusion, and belonging by:
                
                • Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations;
                • Empowering our people to share their experiences and ideas through open forums and individual conversations; and
                • Valuing each person's unique perspectives and individual contributions.Embracing diversity enables our people to "make the difference" at FLEETCOR.
                  
                  Our Values
                  
                  FLEETCOR's culture reflects our history of fast growth and our continued drive for results. Our entrepreneurial spirit remains strong across our global workforce, and we reinforce these principles in our five core values:
                  
                  • Innovation: Figure out a better way
                  • Execution: Get it done quickly
                  • Integrity: Do the right thing
                  • People: We make the difference
                  • Collaboration: Accomplish more togetherThese values guide all of our employees and are infused in all aspects of our Company. We are, as a team, united through these shared values and our mission to provide "a better way to pay."
                    
                    Our values foster an inclusive culture through the expectation that all employees will treat each other with respect and appreciate the diversity of identities, thoughts, backgrounds and styles. Our commitment to fostering an inclusive culture has never been more essential than in this moment of national reflection. We must always celebrate the diversity of our company and our communities.
                    
                    We strongly believe that the quality and diversity of our workforce provide FLEETCOR with a competitive advantage, and that our problem-solving and solution-building efforts are greatly enhanced when we harness the collective thinking of a diverse group of people with unique experiences and perspectives.
                    
                    Equal Opportunity/Affirmative Action Employer:
                    FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.
                    
                    For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency.

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