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Content Strategist

Company: Innovatis Group
Location: Nashville
Posted on: August 17, 2019

Job Description:

Stop working and start innovating! This is your chance to join one of the fastest growing association management companies in the country, with offices in Chicago and Nashville! The secret to our success? We partner with our clients to innovate and drive industry-leading strategies. We are looking for people that don't just know how to get the job done, but also understand the big picture and can help drive strategies that ensure programmatic success as well as organizational growth. We're work in the a fast-paced environment with some of the world's most exciting companies-all leaders in their industries. We don't just want you to "do", we want you to "lead". For our part, we will give you the tools and the team to succeed---and we'll make sure you have fun doing it. Sound good? Read on! Content Strategist In this role, you will be the communications architect for the company and our clients. A critical position on the team, the Content Strategist is responsible for creating and delivering effective content and messaging strategies for all core audiences. The position demands someone that is creative, thrives on managing multiple projects at once and is able to create and distill concepts and ideas into effective, multi-channel campaigns. Responsibilities Develop content strategies based on company's and client's objectives and member needs Drive messaging and copywriting strategy and delivery for client organizations Assist in the strategic development of member personas and journeys and create email segmentation/nurture campaigns and social media strategies for those unique audiences. Work with our cross functional teams to gather content needs and priorities, then develop and execute content calendars for our email and social media platforms. Analyze campaign performance and create dashboards to report on KPIs. Manage and create content for company and client's blogs and podcast programs Qualifications 5-7 years of email marketing, social media, and/or content strategy experience A deep understanding of email and social media marketing, and be comfortable using various channels and platforms Ability to analyze email & social reporting Ability to build and communicate compelling brand stories Experience creating custom email segmentation campaigns, trigger campaigns and nurture campaigns Proven ability to develop content plans that deliver on a broader strategy Self-starter with the ability to come up with new ideas and initiatives to help impact the business Familiarity with podcasting and video development and editing Informz/Higher Logic and/or Emma experience is a plus Tech-industry experience is a plus Compensation: We offer a competitive compensation package including competitive salary, benefits, 401(k) match and generous PTO.

Keywords: Innovatis Group, Nashville , Content Strategist, Other , Nashville, Tennessee

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