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Senior Brand Strategist

Company: Jobot
Location: Nashville
Posted on: August 7, 2022

Job Description:

A top notch Marketing & Advertising agency is looking to add a Senior Brand Strategist to play a key role in strategic planning with ever growing clientele.This Jobot Job is hosted by: Julie MasseyAre you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.Salary: $80,000 - $100,000 per yearA bit about us:A top notch Marketing & Advertising agency is looking to add a Senior Brand Strategist to play a key role in strategic planning with ever growing clientele. They believe in the power of Brand Experience and model their business to build messaging and communications, strategies, ideas, and activation to make a difference in their clients business and products.Why join us?Excellent benefits packageAmazing company culture and environmentLot of growth potentialJob DetailsOverview:The Senior Strategist is more than just a thought leader. You are a seeker of truth and perpetually fascinated by human behavior and what motivates people to do the things they do. You go beyond data and research findings to uncover unique consumer insights and think about how that insight might intersect product, brand, competitor, or cultural truths drive consumer behavior. You are a nimble strategic thinker that is knowledgeable about all parts of the marketing mix and can work across the continuum of brand strategy, communications planning, and digital/social strategy.Responsibilities:

  • Active contributor to the development of brand strategy work including journey mapping, core positioning, promise, foundational elements, architecture and associated impact on vocabulary, visuals, packaging, and product or service innovation
  • Develops briefs that inspire the agency to create big ideas rooted in strategy and insights; keep pushing our briefing process to be the catalyst to great ideas
  • Partners with research, strategy, creative, brand management, and channel teammates to ensure that strategic thinking is powerful and stimulates big ideas that drive results for our clients
  • Lead efforts to develop real-time, data-centric platform that supports faster identification of trends, insights, and strategies to support powerful creative at the speed of social conversation
  • Committed to learning strategic planning craft including brand, communications, content, and experiential strategy; continues to hone ability to discover and articulate powerful insights
  • Supports new business efforts as well as existing clientsQualifications:
    • Bachelor's degree required, advanced degree welcomed
    • 2-5 years of relevant work experience in strategic planning for a branding firm, advertising agency or other creatively minded agency
    • Understanding of brand management, creative, media planning, and operational agency processes
    • Understanding of customer segmentation, targeting, positioning, customer journey and customer experience
    • Strong analytic and problem-solving skills; ability to identify research needs and participate in development and interpretation of research productInterested in hearing more? Easy Apply now by clicking the "Apply Now" button.

Keywords: Jobot, Nashville , Senior Brand Strategist, Other , Nashville, Tennessee

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