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Company: Dollar General
Location: Goodlettsville
Posted on: May 16, 2022

Job Description:

Company OverviewDollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day. by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 17,266 stores in 46 states as of February 26, 2021. Learn more about Dollar General at DetailsGeneral Summary: As a Sr. Manager of Measurement & Reporting, you will tell the story of DG Media Network performance and results through analytics. You will engage with Partnership Marketing (sales) and our Media/Buying teams to deeply understand client needs and expectations. In addition, you will be a member of the Measurement and Reporting team that provides thought leadership, demonstrating DG s 1P audience value delivers results for brands and partners through measurement, reporting, and insights. The position can be remote. Duties and Responsibilities:

  • Coordinate with Data Scientist and Data Engineer to develop comprehensive reporting and insights for Retail Media Network client.
  • Manage activation benchmarks and continually update the team on trends impacting department/category and audience reach in the changing digital landscape
  • Work closely with Media Buying + Execution and Partnership Marketing teams on day-to-day operational responsibilities/activities, including:
    • Understand what delivers campaign success by providing thought leadership and recommendations through reporting and measurement data.
    • Drive and/or contribute to projects focused on refining process for Measurement & Reporting and product enhancement/development as needed.
    • Define key metrics criteria for testing and make recommendations based on performance analysis and consumer insights
    • Collect, clean and synthesize live test data and derive campaign insights
    • Conduct ad-hoc analysis by pulling data from multiple sources, including historical performance, trends, and benchmarking.
    • Provide thought leadership by presenting analytical findings and insights to our clients, advertiser partners, agencies, and internal leaders.
    • Collaborate cross-functionally with Digital Product, IT, Advertiser and Agency SMEs, and MarTech / AdTech vendor partners as necessary.QualificationsKNOWLEDGE and SKILLS:
      Familiarity with digital media, general marketing principles and knowledge of key digital marketing KPIs (iROAS, LTV, etc.).Knowledge of SQL, statistics and proficiency in Excel and/or data visualization tools, e.g., Tableau. Strong interpersonal written and verbal communication skills that translate to storytelling, persuasion and building relationships with clients by turning insights into actionsExceptionally organized self-starter who can dive into the work and roll up their sleeves to solve business problems.Possess a growth mindset.Work Experience and/or Education:
      3-5 years experience with data and delivering analysis, insights, reportingExperience in marketing analytics fieldand/or digital marketing environmentsBachelor s degree in Marketing, Economics, Statistics or a similar degree_#CC#We can recommend jobs specifically for you!

Keywords: Dollar General, Nashville , MEDIA NETWORK MEASUREMENT & REPORTING MGR SR- Dollar General, Other , Goodlettsville, Tennessee

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