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SVP of Automotive Strategy

Company: ExecuNet
Location: Nashville
Posted on: January 13, 2021

Job Description:

Job DescriptionThe company is seeking a dynamic Senior Vice President of Automotive Strategy to work with Fortune 500 clients. Key responsibilities include strategic planning, experience design, and marketing transformation engagements and implementations of real-time marketing technologies. ROLES AND RESPONSIBILITIES Lead efforts for client engagements with the following expectations: * May lead a team of strategic consultants * Work day-to-day on client service engagements, typically with regular visits on client premises * Consult and drive clients through appropriate engagement models including optimization, insight and strategic design, applying and leveraging multi-channel marketing automotive industry expertise and customer experience best practices * Understand the financial aspects of measuring and managing customer marketing investments and make recommendations to achieve clients' financially-driven goals * Work with internal cross-functional teams providing leadership into the creation and management of marketing initiatives including customer acquisition, engagement, and retention strategies * Identify, populate, and leverage strategic frameworks and develop real-time contact strategies hands-on through the use of segmentation, targeting, channels, offers, messaging, testing, reporting, and analysis with a focus on digital channels * Define KPIs for performance and continuously measure, track, report, and optimize strategies and tactics * Provide and lead business development support to sales team by providing thought leadership and product domain expertise The candidate "must have": * Strong consulting and solution selling skills * Experience designing and deploying marketing strategies within a real-time decisioning environment * Automotive industry experience in the retail and aftersales space* Loyalty marketing and retention expertise, specifically program design and optimization * Strong grasp of digital marketing trends and key consulting frameworks and concepts * Familiarity with marketing automation tools and comfortable navigating system architecture diagrams * Strong awareness of how systems and data integrate with contact plans, and capable of determining systems and data requirements for a given marketing strategy * Structured thinking and the ability to facilitate working sessions and brainstorming exercises among clients and peers across all levels of an organization In addition, the ideal candidate would also have many of the qualities below: * Proactive self-starter with high level of initiative and ability to direct a team on multiple concurrent projects, and ensure follow-through while delivering high quality to the company clients * Leader, collaborator, and team-oriented * Strong project planning and project management skills desired * Track record for growing client businesses and getting results * Ability to synthesize complex concepts in simple terms * Strong oral and written communicator; create high quality documents and deliverables using Microsoft Office and other applications as needed * Process-oriented thinker with a background in using frameworks and methodical steps to identify workstream approaches * Analytically oriented thinker with advanced Excel skills and comfortable manipulating data to demonstrate visual trends in meaningful ways * Familiar with analytical techniques in support of multi-channel marketing including profiling, segmentation, analysis, and modeling * Experienced in identifying and documenting business requirements for new marketing programs * Familiar with best of breed marketing tools including social media monitoring, business intelligence, campaign management, digital analytics, content management, and offer management EXPERIENCE AND EDUCATION * A minimum of 10+ years of professional experience * 10+ years of automotive experience in both the retail and aftersales environment * Bachelor's degree required and an MBA or master's degree equivalent is preferred * Management consulting expertise * First-hand experience in communications roadmap development and implementation * Multi-channel delivery platform experience * Management of loyalty and CRM programs across multiple communications channels

Keywords: ExecuNet, Nashville , SVP of Automotive Strategy, Other , Nashville, Tennessee

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