General Sales Manager - WSMV
Company: Meredith Corporation
Posted on: April 19, 2019
WSMV, a Meredith Corporation TV station is searching for a General
Sales Manager to lead and develop the sales team, maximizing
broadcast and digital revenue through effective inventory and
customer relationship management. The General Sales Manager (GSM)
will establish and achieve sales budgets through management and
coordination of the Local Sales team and National Regional Sales
Managers. Responsible for the overall sales effort and revenue
growth with emphasis on local direct business. The GSM must
maintain a highly visible presence within the national and local
advertising community. Strong efforts towards building customer
confidence will have positive effects upon the stations sales
efforts. Provide prompt, courteous service to all station
departments and clients. Coach, mentor and team lead sales staff
with a proven track record in driving, developing and mentoring
high performance teams. Must have a sense of urgency when preparing
and completing the sales plan and hold those executing the plan
accountable for implementing.
Essential Job Functions:
35% - Establish budget and pricing levels; establish and monitor
inventory control procedures. Prepare fiscal budgets and sales
20% - Manage, motivate, educate and train Local Sales Manager,
Digital Sales Manager and Account Executives.
15% - Manage Wide Orbit system in regard to sales, inventory
management and pricing objectives.
15% - Develop value-added sales projects; develop new to television
10% - Ensure adequate sales control of credit and collections
policies; manage make goods, schedule changes, credits,
5% - Conduct sales trips to National Regional Sales offices; other
duties as assigned.
Minimum Qualifications and Job Requirements-All must be met to be
Education: Bachelor s degree In Marketing or related field, or
equivalent training and/or experience.
Experience: Minimum six year s prior experience in a broadcast and
digital sales or marketing role.
Minimum six year s of experience managing a sales team. Including
experience in strategic planning and direct responsibility for
growing revenue in the television sales industry.
Specific Knowledge, Skills and Abilities:
Must possess advanced knowledge of TV ratings and research.
Must possess a driving want to win attitude with a proven track
record of sales/marketing achievements.
Strong and effective sales skills.
Excellent leadership skills. Proven track record in driving,
developing and mentoring high performance teams.
Professional and effective problem-solving skills.
Superior project management skills are necessary, including
excellent communication and presentation skills.
Solid computer skills.
Must possess adaptable and effective negotiating skills in an ever
changing, fluid environment
Ability to thrive in a team-oriented, competitive, fast-paced
Must have a valid driver s license.
Travel Required - Approximate: 30%, as required
It is the policy of Meredith to provide equal employment
opportunity (EEO) to all persons regardless of age, color, national
origin, citizenship status, physical or mental disability, race,
religion, creed, gender, sex, sexual orientation, gender identity
and/or expression, genetic information, marital status, status with
regard to public assistance, veteran status, or any other
characteristic protected by federal, state or local law. In
addition, Meredith will provide reasonable accommodations for
qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm
the identity and employment authorization of all newly hired
employees. For further information about the E-Verify program,
please click here: http://www.uscis.gov/e-verify/employees
Keywords: Meredith Corporation, Nashville , General Sales Manager - WSMV, Executive , Nashville, Tennessee
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