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Senior Director, Brand Strategy (US)

Company: Asurion
Location: Nashville
Posted on: January 27, 2023

Job Description:

Asurion is looking for a Senior Director of Brand Strategy to lead our push to become a respected household name.At Asurion we care for people and their technology-whenever, wherever, however. We provide protection, repair, installation, and 24/7 expert support for all the technology in our customers' homes. For a sense of the scale of our operations: We have 314M mobile phone protection subscribers worldwide, and the biggest network of tech repair stores in the United States.Despite our size, success, and great customer satisfaction scores, we aren't well known. To some extent that's by design: We deliver many products in partnership with world-leading brands like Verizon, AT&T, and Amazon, and our priority is making sure their customers are well taken care of. But as our business evolves to include more direct-to-consumer services we'd like people to know that there's a company they can trust to care for the technology on which they depend-and that's where the Senior Director of Brand Strategy comes in.In this role you will be responsible for the following:- Working with the marketing leadership team (especially the CMO and VPs of Consumer Marketing and Product Marketing) to devise and implement a plan for increasing awareness, and driving the desired perceptions, of the Asurion brand- Communicating that plan to company leadership, and building understanding of and support for the approach across the organization- Maintaining and constantly evolving the brand guidelines that ensure we communicate what we want to communicate consistently and effectively- Determining how to infuse the brand into the tens of millions of engagements we have with customers every year via our call centers, stores, website and other touchpoints- Working with colleagues across marketing to spot and devise new opportunities to bring the brand to life via paid, owned and earned media- Working with Product and Product Marketing to ensure the positioning of existing and new products make sense within the organization's brand architecture- Providing creative strategy - from brief through guidance and feedback - for our Creative Solutions team, and our Web Design & Content team- Building strong relationships across all functions within the organization, especially with our friends in Product, Customer Solutions and Legal- Educating the whole organization on the value of brandYour Qualifications, Skills and Personality: - 10+ years of experience in a brand strategy or brand management role- Conviction about what it takes to build a brand and real-world experience doing so, ideally either from the ground up or in challenging circumstances- At least a Bachelor's Degree- Excellent communication, influencing, and presentation skills at senior management levels; the ability to effectively visualize and succinctly articulate concepts and ideas- Strategic, results-oriented thinker with ability to translate insight into an actionable plan- Team oriented, collaborative, and an attentive listener, but with the tenacity and passion to pursue the right course of action in the face of deflections, distractions and disinterest- Track record of building and managing happy, high-performing teams with a focus on the professional development of direct reports and creating supportive, inclusive team dynamics- Well-versed in most forms of marketing measurement, including brand trackers, web analytics, media measurement and customer/social sentiment- Experience designing both quantitative and qualitative research- Knowledge of Microsoft Office applications (Excel, Power Point, Word, and Outlook) extremely beneficialLocation:This is a hybrid role, but ideally you are located, or willing to be located in Nashville, where Asurion is headquartered. We would also consider a remote candidate, provided you are willing and able to travel to Nashville regularly, especially during your onboarding period.

Keywords: Asurion, Nashville , Senior Director, Brand Strategy (US), Executive , Nashville, Tennessee

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