Field Marketing Manager
Company: Natalie's Orchid Island Juice Company
Location: Nashville
Posted on: August 7, 2022
Job Description:
EXTRA! EXTRA! Spread the JUICY news! ---- We're hiring a
passionate and hard-working Natalie's Area Field Marketing Manager
to join our team! At Natalie's, we want the quality of our
ingredients to shine, which is why we go to great lengths to
provide consumers the opportunity to taste the squeezed fresh
difference of our juices. -We're looking for an event activation
expert with a deep knowledge base of their target region to build
brand awareness and drive consumer loyalty through unforgettable
and educational experiences. -ABOUT THE POSITIONThe Area Field
Marketing Manager (AFM) is responsible for implementing the
Natalie's strategy and goals into tactics and tangible plans and
executing them across a local region/market. The AFM position will
be a full-time salaried position commensurate with experience. S/he
will assist with managing the local region, drive field marketing
strategy, and collaborate with the local sales manager in the
territory. This role reports to the Director of Marketing and VP of
Marketing and is accountable for growing and retaining the
Natalie's customer base, building brand awareness and loyalty, and
supporting product sales within his/her region. - -ROLES AND
RESPONSIBILITIES -
- Field Marketing Management - 35- 45 hours per week. *This is
subject to change pending demand and workload.
- Source, train, and manage a small team of local Natalie's Brand
Ambassadors to execute local sampling events on a weekly
basis.
- Research, negotiate, secure, and manage the execution of local
events, retail demos, and partnerships.
- Manage events and demo activities for region(s) and build a
multi-month calendar for team members to activate. -
- Works with a territory sales rep to provide support on sales
initiatives including but not limited to Merchandising, Retail
efforts, product drops/local seeding, grand opening events, and
territory ride alongs to gain a deeper understanding of the region
and its consumer/end-user needs. -
- Manage all logistics including product inventory, equipment,
and supplies to support local events and in-store demo
programming.
- Manage activation plans to meet the Field Marketing Objectives
of Natalie's and manage all aspects of the event planning process:
pre, during, and post duties including personnel, product
delivery/distribution, refrigeration, transportation, supplies,
insurance, permits, etc. -
- Travel and stay onsite at events in the assigned region(s).
Occasional travel and hotel stay overnights and weekends required -
normally 30% - of the time when needed. This is subject to change
due to demand and region expectations. -
- Maintain a weekly status report and activity tracker to review
with the Director of Marketing and Field Team Lead on a weekly
basis. -
- Manage territory expenses and all reports required for
recapping and sharing data within the region. -
- Drives company business objectives and metrics for growth.
-
- Optimizes the use of company resources, while maintaining a
healthy volume of activity in each market. Consistently develops
new avenues for resource maximization, consumer impact, and retail
sales -
- Demos and visits premium accounts to educate them about the
brand. Develops, maintains, and amplifies our relationship with
current accounts through consistent follow-up and marketing
support.
- Must be willing and able to work at least 2 weekends a month
including all major events coordinated.
- Manage the cold chain integrity of Natalie's product at all
times. Must manage the security and cleanliness of the Natalie's
cold-storage (Mercedes sprinter) van and all marketing assets in
respective territory. AFM is responsible for driving and storage of
the company vehicle during all business activities. -
- Report on products, category, innovation, market conditions,
competitive activities, advertising, and promotional trends. - -JOB
REQUIREMENTS
- 3+ years of Field Marketing or Brand Marketing experience with
budget accountability, ideally with a beverage or CPG company
- Must reside in your region and be willing/able to travel as
needed. -
- Strong knowledge of the event and promotional industry within
the area and regions you will be focused. -
- Proficiency with Microsoft Word, Excel, PowerPoint, Google
Docs. Ability to learn and use new technology that is associated
with the job -
- Exceptional planner and project manager with a strong event
production background -
- Valid driver's license with an excellent driving record.
- Must be able to pass a drug screen.
- Ability to travel 25%+ of the year within the assigned region
and ability to work on weekends, evenings, and holidays.
- Must be able to, at a minimum, lift and/or move up to 50
pounds.
- Must be able to drive, maintain and operate a Mercedes Sprinter
Van with a refrigerator unit. -
- Experience managing and leading a field marketing team and
managing remote employees
- Detail-oriented, extremely organized, and able to juggle
multiple tasks in a timely manner, with minimal supervision. Strong
business acumen, relationship management skills, customer focus,
and drive for results. -
Keywords: Natalie's Orchid Island Juice Company, Nashville , Field Marketing Manager, Executive , Nashville, Tennessee
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