Principal Content and SEO Marketing Manager
Company: Sumo Logic
Location: Nashville
Posted on: May 15, 2022
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Job Description:
The Principal Content and SEO Marketing Manager is a strategic
role responsible for analyzing opportunities and creating
best-in-class content that addresses the needs of developers and
technical practitioners. In this role, your key objective is to
drive organic growth and conversion through the identification,
development, and management of high-value content for our
audiences. You will work with product teams to understand the needs
of key personas, build and measure buyer journeys, research and
maintain keyword lists, measure and report on impact, and manage
vendor relationships. Our ideal candidate is a strong content
developer with a background in DevOps and/or security; has proven
SEO experience; is an avid content & SEO practitioner and
evangelist; enjoys analyzing and optimizing, and collaborates
easily with internal and external teams. We look forward to meeting
you Responsibilities Develop and own quarterly SEO and content
calendar; proactively communicate it broadly. Identify, develop and
deliver best-in-class content to address target audiences. Serve as
an SEO/content evangelist, working cross-functionally to instill
best practices. Identify gaps in the buyer's journey and drive
content roadmap to remediate gaps. Track and report on organic
traffic performance in addition to conversion performance, session
duration and engagement. Analyze and leverage data to find new
opportunities for growth and conversion. Assess alternative
channels and form factors, such as YouTube, podcasts, interactive
content, and more. Work with editorial teams to implement on-page
optimizations and SEO best practices. Stay abreast of industry
trends and evaluate potential impacts and opportunities. Find,
assess, and manage SEO and content vendors, contractors, and tools.
Work with social media and PPC teams to optimize campaigns.
Requirements Proven experience in content development and SEO for
organic growth & conversion. Outstanding written and verbal
communicator and collaborator. Solid knowledge of current SEO and
content development best practices. Experience in Google Analytics,
Google Search Console, SEMRush and/or similar tools. Analytical
mindset yet has a bent toward creativity and is not afraid to push
new ideas, concepts, or ways of doing things. Experience working
with and developing content for developers is a big plus Strong
organizational and leadership skills. Customer and
audience-focused. About Us Sumo Logic is the pioneer in continuous
intelligence, a new category of software, which enables
organizations of all sizes to address the data challenges and
opportunities presented by digital transformation, modern
applications, and cloud computing. The Sumo Logic Continuous
Intelligence Platform--- automates the collection, ingestion, and
analysis of application, infrastructure, security, and IoT data to
derive actionable insights within seconds. More than 2,100
customers rely on Sumo Logic to build, run, and secure their modern
applications and cloud infrastructures. Only Sumo Logic delivers
its platform as a true, multi-tenant SaaS architecture, across
multiple use-cases, enabling businesses to thrive in the
Intelligence Economy.
Keywords: Sumo Logic, Nashville , Principal Content and SEO Marketing Manager, Executive , Nashville, Tennessee
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