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Paid Media Manager, Consumer Marketing

Company: LTK (formerly rewardStyle & LIKEtoKNOW.it)
Location: Nashville
Posted on: January 16, 2022

Job Description:

Title: Paid Media Manager, Consumer Marketing

Location: Remote

Reports to: Principal, Paid Media

The Role

The Paid Media Manager for LTK is responsible for delivering growth and scale specifically through our paid media channels in alignment with the paid media and growth marketing strategy. This role is accountable for consumer acquisition and retention goals as it relates to execution and optimizations of the media plan campaigns, in partnership with the Principal, Paid Media.

The ideal candidate will have a passion for building consumer-facing direct response campaigns and the technology to support them from the ground up, while being a strong self-starter. The candidate should be analytical and possess the ability to build infrastructure to support the development, launch and measurement of paid media campaigns on both an evergreen basis and in conjunction with the annual sales and campaign calendars.

The Primary Goals Of This Position Are
Media efficiency and effectiveness
Customer acquisition
GMV contribution
Channel health

Key Responsibilities And Accountabilities
Own the day-to-day execution and optimizations of all consumer-facing performance paid media efforts within LTK in collaboration with agencies and platform partners
Build and foster relationships across paid media platforms, agencies and internal teams like content, engineering, MarTech, etc. as it relates to paid media campaigns
Accountable for reaching marketing goals across all paid media; proven track record with media buys across both offline and online media channels, specifically for performance marketing, developing best practices for optimizations and A/B testing opportunities
Leverage data and performance analytics to accelerate improvements in overall digital media performance and customer acquisition
Drive ROI on consumer marketing specific to paid media; raising paid media insights to the Principal, Paid Media to guide the optimization of the larger media plan
Maintain paid media flowcharts, budget trackers, creative grids and content calendars specific to media partnership with daily/weekly/monthly campaign reporting
Simplify and succinctly convey complex information, collaborating within cross-functional teams and media agency to successfully launch campaigns
Mindful of global rollout and addressing localization needs for advancing adoption

Professional Characteristics
Technical expert and predominate subject matter expertise in paid media; experienced in managing media investment strategies and being accountable to strict ROI metrics
Well-versed in direct paid media buying, media agency management, digital and OOH, search, paid social, customer segmentation acquisition and retention strategies, paid media tagging and trafficking, leveraging analytics tools to develop campaign insights and optimization strategies, etc.
Strong entrepreneurial skills with the ability to work independently, translate macro multi-channel marketing strategies into action and collaborate to produce results
Ability to quickly pivot and shift between priorities without losing focus
Strong desire to work in a fast-paced environment with multiple projects

Requirements
Bachelor's Degree in Business, Marketing, Advertising or Communications
3-5 years of experience directly managing paid media and digital marketing campaigns
Experience working within MarTech solutions, including segmentation tools, buying software, and analytic tools/dashboards
Deep understanding of paid media strategy, platforms and buying methodologies; able to place and optimize media buys, while building partnerships with key platforms
Versed in consumer behavior and using 1st/3rd party data to drive performance; expertise in implementing and optimizing tracking solutions to define customer segments and real-time intent signals
Rich understanding of data, experienced at running A/B and multivariate testing strategies at scale
Strong analytical background with the ability to measure and mitigate risk while still providing opportunities to innovate
Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment
Strong collaboration skills with the ability to explain complex concepts to other discipline teams with ease
Responds effectively to complex and ambiguous problems; thriving on the opportunity to own, innovate, create and re-evaluate
Retail, app technology and B2C experience preferred
Natural bar-raiser; a "can-do" attitude, proactive, organized and thoughtful are absolute musts

What's in it for you?
Interesting problems to solve
Competitive comp and benefits including medical, dental, and vision
Paid Maternity and Paternity Leave
Wellness benefits including workout from home with our live Virtual Fitness Classes!
401k retirement plan with LTK matching contribution
Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
Virtual Company Happy Hours and Virtual Team Events!
Disrupting the retail industry!

What you have to look forward to when you work or visit for team huddles at a LTK Office:
Fully stocked bars and kitchen (free snacks all day!)
Catered meals weekly
Monthly Chair massages
Laidback office environment
Monthly themed Happy Hours!
Free access to state of the art gym while working in or visiting our Dallas HQ
Free Covered Parking on-site while working in or visiting our Dallas HQ

About Us

LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company's mission is to empower the world's premium lifestyle creators to be as economically successful as possible.

Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.

LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops---. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.

Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.

For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of rewardStyle are considered the property of rewardStyle and are not subject to payment of agency fees .

rewardStyle is an Equal Opportunity Employer.

Keywords: LTK (formerly rewardStyle & LIKEtoKNOW.it), Nashville , Paid Media Manager, Consumer Marketing, Executive , Nashville, Tennessee

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