Digital Marketing Manager

Company: Fleetcor
Location: Nashville
Posted on: January 16, 2022

Job Description:

Fintwists digital platform for workforce payments is revolutionizing payroll by providing straightforward, flexible interface that automates payment optimization which saves our customers money and valuable resources. Our growing business offers our team exciting challenges and opportunities to develop, collaborate and create daily. We hire team players who want to be part of something exceptional and are looking to focus on the customer and innovative solutions.

Summary

Our Digital Marketing Manager is an organized and creative forward-thinker who will help us define and advocate the Fintwist brand. They use various channels to create a roadmap of content that will resonate with our growing audience. They have a solid understanding of how digital channels work and how to maximize our marketing lead pipeline by moving prospects from awareness education decision. know how to optimize digital strategies and make adjustments when needed.

Job Duties

• Plans and executes web, SEO/SEM, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media campaigns.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate; individual contributor role.
  Education And Experience
  
  • 3-5 years proven experience in digital marketing
  • Creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in Marketing Automation Tools
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Excellent written and verbal communication skills
    About The Company
    
    FLEETCOR Technologies, Inc. (FLEETCOR) is a leading global provider of business payment solutions. We help companies of all sizes control, simplify and secure payment of various domestic and cross-border payables using specialized payment products. We serve businesses, partners, merchants, consumers and payment networks in North America, Latin America, Europe, and Asia Pacific.
    
    • $2.4B Annual Revenue
    • 600,000 Directly Served Business Clients
    • 2.6B+ Transactions per Year
    • 8,400+ Employees
      (as of December 31, 2020)
      
      Our payment solutions provide our customers with a payment method designed to be superior to and more robust and effective than what they use currently, whether they use a competitors product or another alternative method such as cash or check. We group our payment solutions into five primary categories: Fuel, Lodging, Tolls, Corporate Payments and Gift. Each category is unique in its focus, customer base and target markets, but they also share a number of characteristics: customers are primarily businesses, have recurring revenue models, have specialized networks which create barriers to entry, have high margins, and have similar selling systems.
      
      FLEETCOR Enjoys Global Recognition Including
      
      • Forbes Global Growth Champion FLEETCOR is one of the 250 fastest growing companies in the world as determined by Forbes and Statista
      • Forbes Worlds Most Innovative Companies FLEETCOR has made this prestigious list of leading innovative companies 4 years in a row!
      • Fortune 1000 Company FLEETCOR was one of the largest movers in the new rankings of the largest companies in America, ranking#872
      • S&P 500 In 2018, FLEETCOR joined the S&P stock index comprised of the 500 leading US stocks based on market cap (company value)
        Our Vision
        
        Despite many advances in our industry, the majority of business payments are still made with outdated and inferior payment methods, such as checks and cash. We envision a business world where every purchase is controlled, every payment is digital, and every payment-related decision is well-informed. In this future paperless state, payments will require little to no time to manage, leaving companies with more time for what matters most: activities that grow their businesses.
        
        Our Mission
        
        FLEETCORs mission is to provide businesses with a better way to pay, by replacing outdated payment methods such as checks and cash, and displacing the incumbent providers of those methods. Through the digitalization of payments, we create and support robust ecosystems which benefit all participating constituents: payment-making customers, payment-accepting merchants, tax-collecting governments, and FLEETCOR.
        
        Our Strategy
        
        FLEETCOR is a growth company, and we employ a simple three-prong strategy for growing our business:
        
        • More Customers. We invest more than $200 million per year in sales and marketing, predominately focused on new customer acquisition. We continue to scale existing sales channels and headcount, enable our sales people with demand generation and other tools, and launch new distribution channels both internally and through partners such as ERP software providers, telematics companies, and banks. We will also grow our customer base inorganically through acquisitions.
        • More Spend. We seek to leverage our existing customer relationships and capture greater share of their business payment expenditures. As such, we have developed various beyond initiatives, where we extend the utility of an existing payment product without degrading the core value proposition of the original product. As such, a customer can buy more stuff without sacrificing the controls and reporting which attracted the customer to our product to begin with. For example:
        • Our Fuel card customers can enable their cards to allow non-fuel purchases relevant to their business, like allowing a painting crew to buy supplies at a home improvement store, so they can finish the paint job.
        • Our Toll tag customers can use their in-vehicle RFID tags to make other on the go purchases like parking, fuel and fast-food. For our customers, these product extensions reduce payment friction, saving them time and operational headaches. For FLEETCOR, these product extensions can increase our share of wallet with existing customers and can increase our products appeal and applicability to previously-unserved customer segments (e.g., non-toll urban dwellers). We also create new product offerings, developed internally or in conjunction with partners, to cross-sell to our existing customer base.
          
          • More Geographies. We continue to seek attractive entry opportunities in major international markets, which we intend to pursue through acquisitions and partnerships.
            Our Commitment to Diversity, Equality, Inclusion, Belonging
            
            We Are Therefore Committed To Building And Nurturing a Culture Of Diversity, Inclusion, And Belonging By
            
            Together we can foster true belonging.We know different ideas, perspectives and backgrounds lead to better innovation and results.
            
            • Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations;
            • Empowering our people to share their experiences and ideas through open forums and individual conversations; and
            • Valuing each persons unique perspectives and individual contributions.
              Embracing diversity enables our people to make the difference at FLEETCOR.
              
              Our Values
              
              Our Entrepreneurial Spirit Remains Strong Across Our Global Workforce, And We Reinforce These Principles In Our Five Core Values
              
              FLEETCORs culture reflects our history of fast growth and our continued drive for results.
              
              • Innovation: Figure out a better way
              • Execution: Get it done quickly
              • Integrity: Do the right thing
              • People: We make the difference
              • Collaboration: Accomplish more together
                These values guide all of our employees and are infused in all aspects of our Company. We are, as a team, united through these shared values and our mission to provide a better way to pay.
                
                Our values foster an inclusive culture through the expectation that all employees will treat each other with respect and appreciate the diversity of identities, thoughts, backgrounds and styles. Our commitment to fostering an inclusive culture has never been more essential than in this moment of national reflection.We must always celebrate the diversity of our company and our communities.
                
                We strongly believe that the quality and diversity of our workforce provide FLEETCOR with a competitive advantage, and that our problem-solving and solution-building efforts are greatly enhanced when we harness the collective thinking of a diverse group of people with unique experiences and perspectives.
                
                FLEETCORs COVID-19 Hiring Guidelines
                
                Due to COVID-19, most of our employees are temporarily working from home. In addition, FLEETCOR implemented a virtual interviewing and hiring process, engaging with talent by phone or video and onboarding new employees remotely. We value the safety of each member of our community because we know were all in this together.
                
                Equal Opportunity/Affirmative Action Employer
                
                FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law.If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.
                
                For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency .
                
                Apply Now
                
                by Jobble

Keywords: Fleetcor, Nashville , Digital Marketing Manager, Executive , Nashville, Tennessee