Digital Marketing Manager
Posted on: January 16, 2022
Fintwists digital platform for workforce payments is
revolutionizing payroll by providing straightforward, flexible
interface that automates payment optimization which saves our
customers money and valuable resources. Our growing business offers
our team exciting challenges and opportunities to develop,
collaborate and create daily. We hire team players who want to be
part of something exceptional and are looking to focus on the
customer and innovative solutions.
Our Digital Marketing Manager is an organized and creative
forward-thinker who will help us define and advocate the Fintwist
brand. They use various channels to create a roadmap of content
that will resonate with our growing audience. They have a solid
understanding of how digital channels work and how to maximize our
marketing lead pipeline by moving prospects from awareness
education decision. know how to optimize digital strategies and
make adjustments when needed.
- Plans and executes web, SEO/SEM, email, social media, and
display advertising campaigns.
- Designs, builds, and maintains our social media campaigns.
- Measures and reports performance of all digital marketing
campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and
performance based on the insights.
- Brainstorms new and creative growth strategies through digital
- Plans, executes, and measures experiments and conversion
- Collaborates with internal teams to create landing pages and
optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer touch
- Identifies critical conversion points and drop off points and
optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where
appropriate; individual contributor role.
Education And Experience
- 3-5 years proven experience in digital marketing
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in Marketing Automation Tools
- Highly creative with experience in identifying target audiences
and devising digital campaigns that engage, inform, and
- Excellent written and verbal communication skills
About The Company
FLEETCOR Technologies, Inc. (FLEETCOR) is a leading global provider
of business payment solutions. We help companies of all sizes
control, simplify and secure payment of various domestic and
cross-border payables using specialized payment products. We serve
businesses, partners, merchants, consumers and payment networks in
North America, Latin America, Europe, and Asia Pacific.
- $2.4B Annual Revenue
- 600,000 Directly Served Business Clients
- 2.6B+ Transactions per Year
- 8,400+ Employees
(as of December 31, 2020)
Our payment solutions provide our customers with a payment method
designed to be superior to and more robust and effective than what
they use currently, whether they use a competitors product or
another alternative method such as cash or check. We group our
payment solutions into five primary categories: Fuel, Lodging,
Tolls, Corporate Payments and Gift. Each category is unique in its
focus, customer base and target markets, but they also share a
number of characteristics: customers are primarily businesses, have
recurring revenue models, have specialized networks which create
barriers to entry, have high margins, and have similar selling
FLEETCOR Enjoys Global Recognition Including
- Forbes Global Growth Champion FLEETCOR is one of the 250
fastest growing companies in the world as determined by Forbes and
- Forbes Worlds Most Innovative Companies FLEETCOR has made this
prestigious list of leading innovative companies 4 years in a
- Fortune 1000 Company FLEETCOR was one of the largest movers in
the new rankings of the largest companies in America,
- S&P 500 In 2018, FLEETCOR joined the S&P stock index
comprised of the 500 leading US stocks based on market cap (company
Despite many advances in our industry, the majority of business
payments are still made with outdated and inferior payment methods,
such as checks and cash. We envision a business world where every
purchase is controlled, every payment is digital, and every
payment-related decision is well-informed. In this future paperless
state, payments will require little to no time to manage, leaving
companies with more time for what matters most: activities that
grow their businesses.
FLEETCORs mission is to provide businesses with a better way to
pay, by replacing outdated payment methods such as checks and cash,
and displacing the incumbent providers of those methods. Through
the digitalization of payments, we create and support robust
ecosystems which benefit all participating constituents:
payment-making customers, payment-accepting merchants,
tax-collecting governments, and FLEETCOR.
FLEETCOR is a growth company, and we employ a simple three-prong
strategy for growing our business:
- More Customers. We invest more than $200 million per year in
sales and marketing, predominately focused on new customer
acquisition. We continue to scale existing sales channels and
headcount, enable our sales people with demand generation and other
tools, and launch new distribution channels both internally and
through partners such as ERP software providers, telematics
companies, and banks. We will also grow our customer base
inorganically through acquisitions.
- More Spend. We seek to leverage our existing customer
relationships and capture greater share of their business payment
expenditures. As such, we have developed various beyond
initiatives, where we extend the utility of an existing payment
product without degrading the core value proposition of the
original product. As such, a customer can buy more stuff without
sacrificing the controls and reporting which attracted the customer
to our product to begin with. For example:
- Our Fuel card customers can enable their cards to allow
non-fuel purchases relevant to their business, like allowing a
painting crew to buy supplies at a home improvement store, so they
can finish the paint job.
- Our Toll tag customers can use their in-vehicle RFID tags to
make other on the go purchases like parking, fuel and fast-food.
For our customers, these product extensions reduce payment
friction, saving them time and operational headaches. For FLEETCOR,
these product extensions can increase our share of wallet with
existing customers and can increase our products appeal and
applicability to previously-unserved customer segments (e.g.,
non-toll urban dwellers). We also create new product offerings,
developed internally or in conjunction with partners, to cross-sell
to our existing customer base.
- More Geographies. We continue to seek attractive entry
opportunities in major international markets, which we intend to
pursue through acquisitions and partnerships.
Our Commitment to Diversity, Equality, Inclusion, Belonging
We Are Therefore Committed To Building And Nurturing a Culture Of
Diversity, Inclusion, And Belonging By
Together we can foster true belonging.We know different ideas,
perspectives and backgrounds lead to better innovation and
- Welcoming people of different backgrounds, cultures,
ethnicities, genders, and sexual orientations;
- Empowering our people to share their experiences and ideas
through open forums and individual conversations; and
- Valuing each persons unique perspectives and individual
Embracing diversity enables our people to make the difference at
Our Entrepreneurial Spirit Remains Strong Across Our Global
Workforce, And We Reinforce These Principles In Our Five Core
FLEETCORs culture reflects our history of fast growth and our
continued drive for results.
- Innovation: Figure out a better way
- Execution: Get it done quickly
- Integrity: Do the right thing
- People: We make the difference
- Collaboration: Accomplish more together
These values guide all of our employees and are infused in all
aspects of our Company. We are, as a team, united through these
shared values and our mission to provide a better way to pay.
Our values foster an inclusive culture through the expectation that
all employees will treat each other with respect and appreciate the
diversity of identities, thoughts, backgrounds and styles. Our
commitment to fostering an inclusive culture has never been more
essential than in this moment of national reflection.We must always
celebrate the diversity of our company and our communities.
We strongly believe that the quality and diversity of our workforce
provide FLEETCOR with a competitive advantage, and that our
problem-solving and solution-building efforts are greatly enhanced
when we harness the collective thinking of a diverse group of
people with unique experiences and perspectives.
FLEETCORs COVID-19 Hiring Guidelines
Due to COVID-19, most of our employees are temporarily working from
home. In addition, FLEETCOR implemented a virtual interviewing and
hiring process, engaging with talent by phone or video and
onboarding new employees remotely. We value the safety of each
member of our community because we know were all in this
Equal Opportunity/Affirmative Action Employer
FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal
employment opportunities to all employees and applicants without
regard to race, color, gender (including pregnancy), religion,
national origin, ancestry, disability, age, sexual orientation,
gender identity or expression, marital status, language, ancestry,
genetic information, veteran and/or military status or any other
group status protected by federal or local law.If you require
reasonable accommodation for the application and/or interview
process, please notify a representative of the Human Resources
For more information about our commitment to equal employment
opportunity and pay transparency, please click the following links:
EEO and Pay Transparency .
Keywords: Fleetcor, Nashville , Digital Marketing Manager, Executive , Nashville, Tennessee
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