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Vice President of Strategy, Data and Identity (REMOTE)

Company: Acxiom
Location: Nashville
Posted on: November 22, 2021

Job Description:

The Vice President Strategy, Data and Identity, is responsible for guiding our solution go-to-market strategy working with our product and industry teams to ensure we achieve our overall revenue and growth goals.What you will do:- Lead the data and identity strategy teams, and indirectly lead data analytics team to develop compelling go-to-market initiatives, while strengthening our product positioning and messaging.- Articulate a clear, consistent, and creative value proposition for our target markets, including being the external evangelist for our solutions in the marketplace.- Develop presentations that succinctly tell the data, identity and analytics story in the terms our customers understand.- Support and build strategic positioning content for RFP responses and other proposals- Develop framework to support client specific data and identity solution roadmap- Implement testing strategy & approach to demonstrate value of Acxiom's D+I Solutions- Understand the data and identity market, anticipate market trends, be the expert on our solutions and buyer personas and guide our solution strategy through the next phase of growth.- Coordinate with Product, Product Marketing and Industry Solutions to support Go-To-Market positioning of new solutions and offerings- Responsibility over strategy and evangelization of Data Guru and Identity Guru support teamsWhat you will need:- BA/BS degree in Marketing or Technology related field;- MarTech and AdTech or Consulting experience- Experience driving product or solution marketing efforts, including go to market ownership for a major product line- Excellent written, verbal, editing, and presentation skills- Highly collaborative with a deep sense of ownership and accountability- Proven leadership experience- Easily builds business partnerships and inspires team members- Strong visionary with an eye on the future- Sense of urgency and passion for winning #GD17PRIMARY LOCATION CITY/STATE:Homebased - Conway, ArkansasADDITIONAL LOCATIONS (IF APPLICABLE):Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Keywords: Acxiom, Nashville , Vice President of Strategy, Data and Identity (REMOTE), Executive , Nashville, Tennessee

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