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VP, Director of Channel Activation

Company: The Buntin Group
Location: Nashville
Posted on: April 10, 2021

Job Description:

The Director of Channel Activation will lead department wide collaboration efforts amongst Brand Management, Strategy and Analytics. The person in this role is expected to bring dynamic perspectives and forward-thinking media strategies by maintaining an expertise of technology and data in the field. The ideal person for this role will have an eagerness to mentor and grow direct reports to hone media competencies and leadership/relationship skills with internal stakeholders and industry suppliers. It is essential that this person has extensive experience directly related to all channels of buying as well as investment and performance. Responsibilities:

  • Lead our Channel Activation Team, overseeing investment and performance across digital and traditional media channels.
  • Direct reports include Director of Search, Programmatic and Social and Directors of Local and National Video and Audio.
  • Recruit and mentor team to negotiate/activate media campaigns efficiently and flawlessly.
  • Maintain and expand guidelines, skill sets, and competencies needed to drive flawless execution and strong performance for our clients.
  • Actively engage in and create a team culture invested in identifying insights and other optimization opportunities based on activation data streams and client dashboards.
  • Maintain and expand processes and procedures that drive efficiency and accuracy at all levels; ensure team compliance.
  • Collaborate with your counterpart leaders in Channel Strategy and Performance Analytics to ensure accurate and consistent monitoring, optimization and reporting of campaigns at varying cadences (daily, weekly, monthly, post-campaign, etc.)
  • Consult with Channel Strategy and Performance Analytics teams on tracking and measurement approaches.
  • In association with Strategy and Performance Analytics leaders and outside vendors, co-lead execution of various 3rd party brand/sales lift studies, multi-touch attribution models, and regression and media mix models.
  • In collaboration with Channel Strategy, Performance Analytics, and Brand Management, support and participate in devising, developing, and executing various test and learn experiments.
  • Collaborate with Channel Strategy, Brand Management, and Creative teams to activate dynamic creative campaigns.
  • Serve as an agency subject matter expert and thought leader on best practices for channel activation and performance optimization.
  • Lead directors in identifying and championing relationships with key media and data/technology suppliers that lead to innovative solutions and beneficial pricing for our clients.
  • Oversee investment associated with channel activation - including team's use of media technology to manage vendor contract and insertion orders; negotiation, execution and confirmation of buys; reconciliation of vendor invoices; and Channel Activation team's role in the preparation of client billing.
  • Ensure team maintains financial integrity and media purchases are audit friendly.
  • Keep highly in-tune with ever changing pulse of activation technology, models, data, and capabilities; able to provide strategic POVs to agency leadership and clients on appropriate responses to these trends.
  • Proactively operationalize new technologies, models, data tools, and capabilities as necessary to maintain a modern and forward-looking activation team. Qualifications:
    • 10+ years progressive experience in overseeing performance media and/or investments in an agency environment.
    • Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-oriented teams. A passion for mentoring and developing others.
    • A background in brand and performance-oriented campaigns.
    • Experience with leading digital investment teams (rep-based buying, programmatic buying, search, etc.) and/or broadcast buying teams; strong desire to lead the overall integrated investment and performance function.
    • Knowledge of media channels, suppliers/capabilities and associated cost models used across various channels.
    • Familiarity and experience with major traditional and digital activation data and technology (e.g., Nielsen, Comscore, Media Ocean/Prisma, DCM, DSP platforms, search and social platforms, Google Analytics, Google Tag Manager).
    • Excellent written and verbal communication skills - adept at communicating complex concepts to people with varying levels of understanding. Preferred Qualifications (not required):
      • Experience overseeing investment in omni-channel campaigns with media and/or sports/entertainment properties (i.e., media, content integrations, sponsorships, partnerships).
      • Experience with multi-touch attribution modeling, media mix modeling.
      • Experience developing and activating dynamic creative/messaging.
      • Experience with influencer and experiential marketing.
      • Experience with marketing platforms (e.g., Salesforce, Adobe, Oracle). We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Keywords: The Buntin Group, Nashville , VP, Director of Channel Activation, Executive , Nashville, Tennessee

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