Director, Partner Marketing
Company: Asurion
Location: Nashville
Posted on: February 1, 2025
Job Description:
Director, Partner MarketingLocation: Nashville, TNDirector of
New Partner Marketing is a critical role within the broader client
teams, responsible for consumer-backed insight management, creative
development processes, and acquisition priorities that drive growth
within our client accounts. This individual is an established
leader with a focus on prioritization of efforts based on a
demonstrated understanding of value levers.
- Expert at developing relationships across functional partners,
effectively influencing and managing at all levels and areas of
expertise. A sense of curiosity and interest in others' roles and
skillsets, and how to work collaboratively, are musts for this
individual.
- Proven capability to build and execute integrated marketing
campaigns across channels, including owned, earned, and paid
channels. Skilled in building and driving customer insight feedback
loops in partnership with research and UX experts.
- Experience and expert-level understanding of digital and
e-commerce best practices, including experience with
experimentation and web labs approaches, testing and learning
agendas, and analyzing and communicating results to a broad set of
stakeholders.
- Attention to detail and understanding of project management,
timelines, and a keen eye for dependencies is required for this
role. This individual will be a hands-on leader and must be
comfortable with driving projects individually, managing assets and
submitting requests, reviewing and approving content, and
maintaining an eye for detail. Individual contribution is expected
- rolling up our sleeves and getting into the details is part of
the Asurion Way.
- Ability to understand the bigger strategic goals and "what's
next" while maintaining excellence and timeliness on day-to-day
efforts. This includes gathering market and industry research,
facilitating best practice marketing playbooks, and telling
compelling stories about our products and capabilities.
- Experience with and understanding of the creative process,
creative direction, and brand development and management. Must have
a deep understanding of classical marketing approaches, along with
the ability to adapt to the Asurion client team model and apply
marketing rigor to our go to market activities.
- Keen understanding of marketing, sales, and growth analytics
and capacity to continuously learn in partnership with analytics
partners. This individual must be comfortable setting and
challenging KPIs, quickly interpreting data, and understanding
patterns and trends in both actual performance and research
data.
- Capacity to quickly grasp client priorities and goals, adapt as
these priorities change, and transition efforts in response to
learnings. This person must be flexible and understanding, as we
embark on new growth efforts, pilot new capabilities, and explore
new channels.
- Lastly and most importantly, an unwavering focus on the
customer. This person must always champion the research, data, and
understanding we have of customers and how they discover,
understand, use, and love Asurion's services.
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Keywords: Asurion, Nashville , Director, Partner Marketing, Advertising , Nashville, Tennessee
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