Media Analyst, Paid Search

Company: Levelwing Media LLC
Location: Nashville
Posted on: September 18, 2023

Job Description:

Company Highlight: Levelwing is an independent media agency driving exceptional strategies for nationally recognized brands. We aspire to build a team where curious minds, big thinking and caring people create value in meaningful ways. Our approach is guided by core principles, driven by innovative creativity, and anchored by data insights. Our agency is full of passionate and creative brand marketers who are constantly looking for new ways to challenge the status quo. If that sounds like you - keep reading!

Position Summary: Media Analysts, Paid Search, are junior paid search professionals that excel at utilizing data to optimize paid search campaigns while also understanding the ever-changing digital behavior of today's consumer. This role is hands-on in the search platforms, supporting numerous enterprise level paid search campaigns, being managed at global levels.

Minimum Skills & Requirements:

• Bachelor's Degree in communications, marketing, media or a related field
• Two to three (2-3) years of experience on search engine marketing (SEM) campaigns
• A strong working knowledge of AdWords and Bing Ads
• Business analytics experience - web analytics or otherwise
• Flexible, self-starter with the ability to take ownership of numerous, fast-moving projects at once and meticulously follow process
• Detail oriented with strong attention to follow-through
• Strategic thinker with proven ability to build and grow client relationships
• Ability to analyze data and information and translate into actionable strategies
• Strong written, verbal, and visual communication
• Proficient on Microsoft Excel
• Must be able to focus for long periods of time at a computer screen given the nature of the digital business Primary Duties & Responsibilities:
  • Collaborate on search engine marketing strategy development
  • Coordinate, execute and analyze paid search marketing campaigns on Google and Bing
  • Maintain understanding of fundamental digital marketing metrics and how they interact and influence one another
  • Remain up to date with knowledge of client specific KPIs and general business information
  • Work with SEM Strategists to ensure client campaigns goals/objectives are achieved
  • Ownership of following organization optimization and reporting processes:
    • Work across Excel, web interfaces, desktop editors, and ad servers to optimize digital marketing campaigns
    • Paid search keyword expansion / research, including negative keyword generation
    • Evaluate search keywords / ad copy for relevancy to landing pages
    • Develop ad copy for clients' search campaigns
    • Generate daily, weekly, and monthly reports and optimization recommendations to SEM Strategists
    • Other applicable duties as assigned
      Locations: Levelwing is committed to providing our employees with work environments that suite their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina, and Nashville, Tennessee.
      
      Important Note: At Levelwing we are committed to providing excellent service to our clients. Although Levelwing does have a remote working option, to best support our clients continuously evolving campaigns, all Levelwing employees must be in either eastern or central time zones. We encourage all qualified applicants to apply to any of our open positions.
      
      Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is "at will" or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.
      
      Levelwing Media is an Equal Opportunity Employer.

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