Digital Marketing Specialist

Company: Tennessee Oncology
Location: Nashville
Posted on: March 20, 2023

Job Description:

The Digital Marketing Specialist is responsible for the development, execution and tracking of the digital marketing strategy for the organization. Responsible for the planning, building, and implementation of digital marketing campaigns across multiple channels and platforms. Will use organic search campaigns, email marketing, social media, and other channels to increase awareness about Tennessee Oncology. This position will also champion and deliver exceptional and compelling internal communications that supports the development of internal facing communications and content.
The Digital Marketing Specialist must be service oriented with high personal standards and hands-on work style. The position requires a person that is a self-starter, capable of working on multiple projects while meeting deadlines simultaneously.
ESSENTIAL FUNCTIONS:

• Develop and implement digital marketing programs across all digital channels including web, email, social media, and search engine optimization (SEO).
• Develop high-quality followers and build engagement across main social channels: Facebook, Instagram, Twitter, YouTube, and LinkedIn.
• Design memorable, shareable and useful content that drives genuine engagement.
• Measure, analyze and report the results of campaign performance to deliver accurate, actionable insights for data-driven marketing decisions.
• Ensure marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
• Keep up on latest digital trends and technologies affecting markets.
• Inform, coach, and train internal stakeholders on digital marketing topics.
• Develop, edit, schedule, and post social media content.
• Partner with key stakeholders to craft and design company messages, including presentations, emails, and internal campaigns.
• Gather content from multiple sources and develop communications for various communications including leadership messages, intranets, town halls, newsletters, video, presentations and new social media.
• Monitor, request, and respond to all public reviews including internet and social.
• Identifies and liaises with the stakeholders about opportunities for communications to other groups to increase communication effectiveness and alignment.
• Collaborate with leaders to develop communications and promotional materials.
• Contribute to messaging themes and content development for internal campaigns and events.
• Assist in ongoing review and refresh of key team member touchpoints.
• Fulfill other responsibilities and duties as assigned.KNOWLEDGE, SKILLS AND ABILITIES
  
  • Advanced knowledge of SEO (search engine optimization) and the ability to create and effectively manage organic search campaigns.
  • Should have expert level knowledge in website content management systems - especially WordPress.
  • Knowledge of HTML and CSS to make changes to the website, customize and perform content experiments, and design landing pages independently.
  • Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  • Solid understanding of data privacy regulations
  • Extensive knowledge of social media design principles
  • Excellent communication skills, both verbal and written
  • Strong project management skills
  • Exceptional attention to detail, organizational, and prioritization skills required.EXPERIENCE:
    
    • A minimum of two (2) years in digital marketing, marketing communications, and/or content marketing experience required.
    • Experience with email marketing and social media marketing required.
    • Expertise using graphic design tools (like Photoshop, Illustrator, Canva) required. REQUIRED:
      
      • Bachelor's degree in Advertising, Marketing, Communications or Related Field required.PHYSICAL REQUIREMENTS:
        
        • Must be willing and able to lift up to 50 pounds
        • Ability to remain upright on the feet frequently.
        • Must be able to remain in a stationary position less than 1/3 of the time.
        • Ability to communicate, distinguish sounds, and visualize.
        • Regular manual dexterity.

Keywords: Tennessee Oncology, Nashville , Digital Marketing Specialist, Advertising , Nashville, Tennessee