Manager Marketing Strategy

Company: HCA Healthcare
Location: Nashville
Posted on: January 27, 2023

Job Description:

Description Introduction Do you want to join an organization that invests in you as a Marketing Strategy Manager? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years. Benefits At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• Medical, Dental, Vision, Life Insurance and Flexible Spending
• Paid Time Off (PTO) and Personal Leave
• 401K (100% annual match - 3% to 9% of pay based on years of service)
• Academic Assistance and Reimbursements for Tuition and Student Loans
• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
• Home, Auto, and Pet Insurance
• Employee Stock Purchase Program (ESPP)
• Short Term & Long Term Disability coverage
• Adoption Assistance
• Legal Benefits and lots more! Learn more about Employee Benefits You contribute to our success. Every role has an impact on our patients' lives and you have the opportunity to make a difference. We are looking for a dedicated Marketing Strategy Manager like you to be a part of our team. Job Summary The Manager of Marketing Strategy reports to the Marketing Strategy Director. S/he manages the implementation of the marketing strategies and programs across the enterprise. S/he will support the management of enterprise programs such as brand, scalable campaigns, service line marketing initiatives, and marketing research and insights, among other critical initiatives. S/he will assist in the development and management of scalable tools & resources, research and insights frameworks, and reporting to facilitate execution of high impact marketing strategies. What you will do in this role: Strategic Planning & Research/Insights Leadership: * Supports Marketing & Brand Strategy leadership and Division Marketing leaders in enterprise and division level marketing plans that include brand, B2C, B2B, and operational components. * Organizes research and insights initiatives and summarizes quantitative and qualitative research to guide strategy and execution for consumer and in-industry audiences. * Supports Marketing Strategy Director in discovery efforts to identify opportunities, quantify business impact, and provide solution recommendations for new projects. * Tracks enterprise marketing initiatives to include background analysis, strategy definition, project approach, resourcing, budgeting, and timing. Marketing Initiative Leadership & Collaboration: * Develops platform to track Division-led marketing initiatives and create PowerPoint decks to share best practices across Divisions. * Acts as a resource for Division Marketing VPs and leaders, sharing best practices to support Division-level initiatives. * Facilitates decision-making that is required for progress on projects and programs. * Develops collaborative relationships with key stakeholders to identify opportunities for Marketing and Corporate Affairs to align with key business priorities. * Builds and maintains excellent relationships through high quality, engaged service to all of key internal and external stakeholders. * Works in partnership with Business Development, Strategy and Innovation, Operations Group, Ethics and Compliance, Legal, Regulatory and other business areas teams to align marketing strategies with policies, strategic growth priorities, and procedures of HCA Healthcare. Marketing & Corporate Affairs Initiative Implementation:
  • Develops initiative proposals that include background analysis, strategy definition, project approach, resourcing, budgeting, timing, execution coordination, status reporting, risk identification, outcome analysis, and development of strategic recommendations.
  • Provides analysis of initiatives across several data sources and define business recommendations for further evaluation or investment (examples include business case development, cost/benefit analysis, marketing ROI, etc.).
  • Manages budget related to enterprise Marketing Initiatives including brand.
  • Works closely with marketing and corporate affairs leaders, project management team members, marketing staff, and external agencies to ensure successful implementation of initiatives, programs, and projects.
  • Demonstrates a commitment to learning & evaluation. Works closely with stakeholders to track key performance indicators and evaluate outcomes related to marketing plan execution, patient impact, and achievement of business goals.
  • Works with agencies, vendors, and external partners as related to execution of Marketing Initiatives.
  • Manages regular updates to the platform to track and measure initiatives progress towards goals. What qualifications you will need:
    • Bachelor's Degree is required
    • 5+ years of relevant experience HCA Healthcare has been recognized as one of the World's Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses."Good people beget good people."- Dr. Thomas Frist, Sr.
      HCA Healthcare Co-Founder
      We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: HCA Healthcare, Nashville , Manager Marketing Strategy, Advertising , Nashville, Tennessee