Manager Marketing Strategy
Company: HCA Healthcare
Location: Nashville
Posted on: January 27, 2023
Job Description:
Description Introduction Do you want to join an organization
that invests in you as a Marketing Strategy Manager? At HCA, you
come first. HCA Healthcare has committed up to $300 million in
programs to support our incredible team members over the course of
three years. Benefits At HCA, we want to ensure your needs are met.
We offer eligible colleagues an attractive benefit package that
includes medical, wellbeing, dental and vision benefits along with
some unique benefits including:
- Medical, Dental, Vision, Life Insurance and Flexible
Spending
- Paid Time Off (PTO) and Personal Leave
- 401K (100% annual match - 3% to 9% of pay based on years of
service)
- Academic Assistance and Reimbursements for Tuition and Student
Loans
- Employee Discounts including Tickets, Retail, Mental Health
Apps, Education Apps, Identity Theft Protection etc.
- Home, Auto, and Pet Insurance
- Employee Stock Purchase Program (ESPP)
- Short Term & Long Term Disability coverage
- Adoption Assistance
- Legal Benefits and lots more! Learn more about Employee
Benefits You contribute to our success. Every role has an impact on
our patients' lives and you have the opportunity to make a
difference. We are looking for a dedicated Marketing Strategy
Manager like you to be a part of our team. Job Summary The Manager
of Marketing Strategy reports to the Marketing Strategy Director.
S/he manages the implementation of the marketing strategies and
programs across the enterprise. S/he will support the management of
enterprise programs such as brand, scalable campaigns, service line
marketing initiatives, and marketing research and insights, among
other critical initiatives. S/he will assist in the development and
management of scalable tools & resources, research and insights
frameworks, and reporting to facilitate execution of high impact
marketing strategies. What you will do in this role: Strategic
Planning & Research/Insights Leadership: * Supports Marketing &
Brand Strategy leadership and Division Marketing leaders in
enterprise and division level marketing plans that include brand,
B2C, B2B, and operational components. * Organizes research and
insights initiatives and summarizes quantitative and qualitative
research to guide strategy and execution for consumer and
in-industry audiences. * Supports Marketing Strategy Director in
discovery efforts to identify opportunities, quantify business
impact, and provide solution recommendations for new projects. *
Tracks enterprise marketing initiatives to include background
analysis, strategy definition, project approach, resourcing,
budgeting, and timing. Marketing Initiative Leadership &
Collaboration: * Develops platform to track Division-led marketing
initiatives and create PowerPoint decks to share best practices
across Divisions. * Acts as a resource for Division Marketing VPs
and leaders, sharing best practices to support Division-level
initiatives. * Facilitates decision-making that is required for
progress on projects and programs. * Develops collaborative
relationships with key stakeholders to identify opportunities for
Marketing and Corporate Affairs to align with key business
priorities. * Builds and maintains excellent relationships through
high quality, engaged service to all of key internal and external
stakeholders. * Works in partnership with Business Development,
Strategy and Innovation, Operations Group, Ethics and Compliance,
Legal, Regulatory and other business areas teams to align marketing
strategies with policies, strategic growth priorities, and
procedures of HCA Healthcare. Marketing & Corporate Affairs
Initiative Implementation:
- Develops initiative proposals that include background analysis,
strategy definition, project approach, resourcing, budgeting,
timing, execution coordination, status reporting, risk
identification, outcome analysis, and development of strategic
recommendations.
- Provides analysis of initiatives across several data sources
and define business recommendations for further evaluation or
investment (examples include business case development,
cost/benefit analysis, marketing ROI, etc.).
- Manages budget related to enterprise Marketing Initiatives
including brand.
- Works closely with marketing and corporate affairs leaders,
project management team members, marketing staff, and external
agencies to ensure successful implementation of initiatives,
programs, and projects.
- Demonstrates a commitment to learning & evaluation. Works
closely with stakeholders to track key performance indicators and
evaluate outcomes related to marketing plan execution, patient
impact, and achievement of business goals.
- Works with agencies, vendors, and external partners as related
to execution of Marketing Initiatives.
- Manages regular updates to the platform to track and measure
initiatives progress towards goals. What qualifications you will
need:
- Bachelor's Degree is required
- 5+ years of relevant experience HCA Healthcare has been
recognized as one of the World's Most Ethical Companies by the
Ethisphere Institute more than ten times. In recent years, HCA
Healthcare spent an estimated $3.7 billion in cost for the delivery
of charitable care, uninsured discounts, and other uncompensated
expenses."Good people beget good people."- Dr. Thomas Frist,
Sr.
HCA Healthcare Co-Founder
We are an equal opportunity employer
and value diversity at our company. We do not discriminate on the
basis of race, religion, color, national origin, gender, sexual
orientation, age, marital status, veteran status, or disability
status.
Keywords: HCA Healthcare, Nashville , Manager Marketing Strategy, Advertising , Nashville, Tennessee
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