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SVP, Head of Marketing Analytics, Data, and Ops

Company: Daily Wire
Location: Nashville
Posted on: November 27, 2022

Job Description:

Job Purpose: The Daily Wire is looking for a senior marketing leader to build and direct a Marketing Data, Analytics and Operations team. This high-profile role requires strong strategic and tactical viewpoints, leadership skills, and endless curiosity. This innovator will design, hire, and oversee a world-class Marketing Data & Analytics team that is aligned to and fueled by the marketing data stack. If the chart below... second-nature to you, is something you're fully qualified to build, and makes you envision the impact this would have on The Daily Wire organization, then we might want to hear from you (see Reasons Not to Apply at the end of this post).Responsibilities: MARKETING DATA & ANALYTICS

  • Evaluate and implement MarTech systems from top to bottom
  • Move The Daily Wire from just organizing data to data engineering, from just analyzing data to data science, from socializing data to data visualization
  • Develop a framework for marketing attribution, data science and use of customer lifecycle data to drive subscriber acquisition, retention and engagement
  • Inform the overall customer journey strategyby conducting deep analyses of customer issues, pain points, funnel metrics and enable our marketers and product leaders to create exceptional digital experiences
  • Produce proactive, actionable insightsfor the other Marketing Departments
  • Product Marketing-responsible for subscriber acquisition & retention for the DailyWire+ streaming platforms, the news platform, and E-Commerce sites
  • Content Marketing-responsible for maximizing revenue from both our news & opinion podcasts (e.g. ads on Spotify, Apple podcasts, YouTube, etc) and from our general entertainment content (e.g. feature films, documentaries, kids' series)
  • Brand Strategy & Design-responsible for brand awareness, brand architecture & identity, ad design, web design, copywriting, and partnerships with major influencers
  • Program Management-strategic oversight for the consistent delivery of large-scale initiatives as well as multiple individual projectMARKETING OPERATIONS
    • Direct a logistics-oriented team that executes, across all three marketing channels, the sets of campaigns developed by the Product and Content Marketing, podcasts, DW+ apps, email, SMS, owned social media pagesEarned-publicity, mentions, shares, reposts, product reviewsPaid-social ads, display, search, retargeting, paid influencers, affiliate
      • Manage and report on campaign implementation and analysis
      • Hire and train channel leads to deliver campaign reporting that identifies holistic learnings, themes, and opportunities for future strategy developmentExperience:
        • 5+ years of experience in Marketing Analytics roles
        • 3+ years of experience in the B2C, direct-to-consumer marketing space
        • Demonstrated mastery of selecting and deploying best-in-class software tools for data management, visualization & reporting, and multi-channel attribution modeling
        • Proven ability to deliver value via Marketing Technology: be a profit-center unto yourself
        • Success in subscriptions-based businesses a plus
        • Preferred work experience in both startup and large enterprise environments: scrappy & able to scaleReasons to Not Apply
          • Lack of Entrepreneurship: Inability to execute without having a large team, massive budget, and many systems in place. Successful Daily Wire executives lead by hands-on example, invest many hours educating their teams, and find "low tech" (or better yet "no tech") ways of achieving their goals
          • Lacking passion for or strong commitment to The Daily Wire missionReports to: CMOStart date: ImmediateEmployment type: Full-time; ExemptCompensation: DOEBenefits: Health insurance options (medical through Blue Cross Blue Shield; dental and vision through Guardian); Paid Time Off; 401k (5% match)To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:Daily Wire FacebookDaily Wire YouTubePragerUDaily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee's form I-9 to confirm work authorization.Thank you!

Keywords: Daily Wire, Nashville , SVP, Head of Marketing Analytics, Data, and Ops, Advertising , Nashville, Tennessee

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