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Global Marketing Director

Company: Cummins Inc.
Location: Nashville
Posted on: September 25, 2022

Job Description:

Our culture believes in Powering Your Potential . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest problems.We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That's what #LifeAtCummins is all about.Global Marketing DirectorDescriptionWe are looking for a dynamic, talented Global Marketing Director to join our team specializing in marketing operations for our Filtration business headquartered in Nashville, TN. The role is designated hybrid and can be performed from yourhome office locationwith less than 10% overall travel.In this role, the Global Marketing Director will make an impact in the following ways:Using broad marketing functional skills, drives the global marketing strategy in an identified business segment or geography. Directs multi-disciplinary and multi-cultural teams to successfully achieve and exceed business goals.Develops the global marketing strategy in identified business segment or geography, to differentiate Cummins from competition in market, and achieve business goals.Establishes and implements medium-term and annual marketing plans, outlining the objectives, tactics, and resources necessary to support achievement of sales growth, market penetration and financial targets.Directs ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to drive business decisions and priorities.Directs value package marketing activities to create a comparative advantage and meet profitability goals; ensures that sufficient local and global resources are assigned to achieve targeted performance.Leverages the competencies in the global marketing team and represents identified business segment or geography in global marketing initiatives.Serves as program leader or marketing leader for key Value Package Introduction (VPI) projects.Translates the global brand strategy for the identified business segment or geography.Provides leadership, direction and development to a multi-cultural marketing team based in several locations.Provides input into annual operating plan and manages budget for area of responsibility.Directs relevant Marketing and Sales systems and processes, accountable for the customer satisfaction measurement process.Leverages relevant channel staff and knowledge to support marketing activities, champions Voice of the Customer into marketing programs.Coaches and motivates marketing staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs.To be successful in this role you will need the following:Develops talent: developing people to meet both their career goals and the organization's goalsEnsures accountability: holding self and others accountable to meet commitmentsBuilds networks: effectively building formal and informal relationship networks inside and outside the organizationDrives vision and purpose: painting a compelling picture of the vision and strategy that motivates others to actionOrganizational savvy: maneuvering comfortably through complex policy, process, and people-related organizational dynamicsAttracts top talent: attracting and selecting the best talent to meet current and future business needsInstills trust: gaining the confidence and trust of others through honesty, integrity, and authenticityBusiness insight: applying knowledge of business and the marketplace to advance the organization's goalsCommunicates effectively: developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiencesDrives engagement: creating a climate where people are motivated to do their best to help the organization achieve its objectivesPersuades: using compelling arguments to gain the support and commitment of othersSituational adaptability: adapting approach and demeanor in real time to match the shifting demands of different situationsBalances stakeholders: anticipating and balancing the needs of multiple stakeholdersPricing: pricing strategy, and quote management and approval process, rebate management, price files and price sheets, commercial deal analyticsGlobal Perspective: taking a broad view when approaching issues, using a global lens. Influences multiple regions, with strong market positions in North America, Europe, China, Latin America and South PacificStrategic Mindset : seeing ahead to future possibilities and translating them into breakthrough strategies (support, evaluate, communicate)Marketing Plan Management: develops marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performanceMaximizing Profitability: develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profitEducation/ Licenses, CertificationsCollege, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject, requiredMBA or related graduate degree, highly preferredMinimum of Green Belt certification, requiredExperienceSignificant strategy, managerial, and budgetary experience requiredSignificant knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) requiredGlobal experience required: Ability to work across multiple regions and adapt to differences in successful marketing programs, including languages, cultures, and decision-making processesExperience in a multi-channel business is required, including familiarity with aftermarket business model and how to create a call to action and support dealers, distributors, and end-usersSeeking to build and execute a full portfolio of marketing capabilities including on-line, social media, e-mail, print, partnership models, trade shows etc.Works closely with Market Intelligence, Communications, Strategy, Product Planning and Sales to build and execute a unified marketing strategyCompensation and BenefitsBase salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage, and a full complement of personal and professional benefits.Cummins and E-verifyAt Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.Job MARKETINGJob Type Experienced - Exempt / OfficeRecruitment Job Type Exempt - ExperiencedJob Posting Sep 19, 2022, 3:14:45 PMUnposting Date OngoingOrganization Cummins FiltrationThis position may require licensing for compliance with export controls or sanctions regulations.BENEFITS
OVERVIEWBenefits and perks listed below may vary depending on the nature of your employment with Cummins and the country where you work.FINANCIAL WELLNESSAs a Cummins employee your retirement savings plan / pension plan / superannuation will power your path to retirement and improve your financial future.HEALTH & WELLNESSYour wellbeing is important to us. You and your family will be cared for through comprehensive health care benefits.CONTINUING EDUCATIONWhether starting or completing a degree, you will be supported by tuition reimbursement opportunities or full funding.PAID INCENTIVEYou will receive annual merit and profit sharing based on individual and company performance.DIVERSITY & INCLUSIONWe celebrate diverse perspectives and you will be part of building a more diverse workforce to enhance our competitive position and enrich our culture.WORK-LIFE FLEXIBILITYYour energy and commitment will be recognized through paid vacation and holidays, parental leave, adoption assistance, flexible work environments and more.EVERY EMPLOYEE, EVERY COMMUNITYYou are empowered to volunteer at least four hours per year on company time, to give back to the communities where you work and live.DEVELOPMENT
AND GROWTHYou will learn and grow through training and hands-on experience in an environment that values curiosity and developing talent for the future.The health and safety of our employees, customers, and communities is our top priority. We also follow the law across all global operations. As a result, COVID vaccination may be a future employment requirement for positions in the United States and Canada. Many US office facilities currently require vaccination for on-site work. Additional vaccination requirements depend on customer requirements and application of federal or state/provincial law. Medical and religious accommodations will be considered in accordance with applicable law. PLEASE BE ADVISED: Cummins has been made aware that there are a number of scams that take advantage of job seekers in a variety of ways. Depending on the scam, scammers look to collect confidential information to use for identity theft or try to get money from job seekers during the recruitment process. Cummins will never ask for money during the application, recruitment, or on-boarding process. To learn more about the most common job scams, tips on how to avoid being scammed and federal reporting procedures, please visit

Keywords: Cummins Inc., Nashville , Global Marketing Director, Advertising , Nashville, Tennessee

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