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Digital Marketing Specialist

Company: SERVPRO
Location: Gallatin
Posted on: August 7, 2022

Job Description:

About SERVPROServpro Industries, LLC, is a national leader of fire, water, mold, and other specialty cleanup and restoration services. With a professional services network of more than 2,000 franchises in the United States and Canada, SERVPRO quickly responds to property damage emergencies. These range from multimillion-dollar disasters to those suffered by individual businesses and homes. SERVPRO headquarters in Gallatin, Tennessee, is home to 400+ employees who are dedicated to supporting SERVPRO franchise operations. SERVPRO has been recognized by The Tennessean for its Top Workplace Award for the 4th consecutive year.
Job SummaryThis position provides web-related customer service and reviews digital content for accuracy. The Digital Marketing Specialist is responsible for supporting the franchise community and stakeholders with web marketing operations and related projects as assigned by the Web Operations Manager. This position also assists in providing training, resources, and communications to the franchise System.
Major Duties and Responsibilities

  • Actively and consistently support all efforts to simplify and enhance the Franchise/customer experience.
  • Support the franchise community via web services emails, phone support, and help desk support tickets.
  • Guide customers through web operation processes while building and maintaining relationships with the franchisees.
  • Investigate, troubleshoot, and resolve complex customer service issues.
  • Create and organize a library of standardized responses to web-related inquiries and responses.
  • Support web operation processes, follow and provide guidance/instruction to the franchise System.
  • Support content review of franchise content submissions.
  • Support franchises with the email migration.
  • Create content and collateral for training and resources to support product rollouts.
  • Support franchises with Directory Listings including their Google Business Profile.
  • Complete digital marketing projects as assigned by the Web Operations Manager.
    Required Qualifications
    • Proven excellence in written and verbal communication skills.
    • Proven ability to communicate knowledge to instill confidence in customers and stakeholders.
    • Two (2) years of general office experience and providing excellent customer service required.
    • Ability to provide digital marketing-related customer support to internal and external customers.
    • Possess a general understanding of digital marketing including search engines, and search engine optimization (SEO).
    • Proven technical understanding and ability to learn new tools quickly.
    • Proven understanding of marketing and advertising fundamentals.
    • Possess strong organizational and time management skills with excellent attention to detail.
    • Exhibit a calm, professional demeanor when faced with difficult and unstructured situations.
      Preferred Qualifications
      • A basic understanding of directory listings, review websites, and social media.
        • Bachelor's degree in Marketing /Business Administration field degree or commensurate experience.
          What we offer
          • Excellent health benefits plan, which includes day 1 eligibility for medical, vision and dental plans
          • 401(k) with company match
          • Company profit sharing plan
          • Generous paid time off and paid holidays
          • 2 free on-site fitness rooms at HQ
          • Personal and professional development programs
          • Employee Assistance Program
          • Employee Resource Groups
          • "Financial Wellness" education and training programs

            SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.

Keywords: SERVPRO, Nashville , Digital Marketing Specialist, Advertising , Gallatin, Tennessee

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