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Digital & Social Media Specialist, US - Remote

Company: Plentific
Location: Nashville
Posted on: May 16, 2022

Job Description:

Plentific is one of the fastest growing property technology companies in the world, backed by renowned investors including Brookfield, Highland Europe, A/O Proptech, Target Global and Mubadala. We are headquartered in London, UK, with offices in Germany, USA and Turkey. Our mission is to improve lives by making property work better for everyone. We do so by streamlining how repairs, maintenance and compliance services are delivered. Our platform gives clients rich insight into management, operational and performance data, helping them deliver their customer service promise, while optimising supplier costs and adhering to their environmental, social and governance goals.Come and be a part of:

  • A leading Proptech with a global footprint and an HQ in heart of London's bustling centre
  • A diverse, multicultural workplace with over 30 nationalities amongst our employees
  • A stimulating atmosphere and fast-paced growth led by our recent $100m funding round
  • A flexible work culture and a number of programmes built around your physical and mental wellbeing

    Developing acclaimed technology is only possible when we've got a great team on our side. Our culture is open and empowering. If you are passionate and driven, you will fit right in.

    plentific.com/careers

    The Role

    We are looking for a Digital & Social Media Specialist to be the voice across all of our digital channels. This role will be responsible for leading digital marketing efforts, coordination of marketing campaigns, content management, monitoring traffic and responding to feedback.

    This role can be based anywhere across the East Coast of the US.

    Responsibilities
    • Work with the rest of the marketing team to develop and execute on initiatives to build awareness, supporting nurture and development of strategic accounts as part of a multi-tiered ABM strategy.
    • Coordinate digital campaign creation, monitor performance, and optimize ads to ensure efficiency and ROI.
    • Create and review audience segments in ad platforms for targeting purposes.
    • Provide quality assurance of ad creative and assist with uploading assets prior to campaign launch.
    • Work closely with our content team to create and manage the social media content calendar and oversee community management for our channels
    • Assist with campaign reporting for distribution and communicate recommendations based on performance to involved parties.
    • Maintain current knowledge on new ad products and tech advancements. Research digital trends to inform A/B testing opportunities, best practices, and strategy.
    • Assist with department needs such as gathering ad proofs, ad approvals, and budget/billing reconciliation.
    • Ensuring brand consistency across all digital media channels.

      Requirements
      • Bachelor's degree or higher
      • A minimum of 5 years experience in digital marketing.
      • Specific experience in B2B SaaS required.
      • Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
      • Experience with marketing automation tools such as HubSpot, Salesforce, Marketo
      • Familiarity with paid digital media platforms (Linkedin, Google, Facebook, Instagram, & Youtube)
      • Proven track record of successfully launching and scaling marketing campaigns in a cost-effective manner (ROI).
      • Project management skills - ability to juggle multiple projects at once
      • Previous experience working in a start-up or agency preferred with proptech an advantage.
      • Robust personal social presence

        Benefits

        As you can see, we have big plans and are eager to grow our team of dreamers and doers to achieve our vision of managing over 1 million properties through our platform across various countries. You can help us shape the future of property management. Here's what we offer:
        • A competitive compensation package with a base salary and quarterly bonus incentives
        • Health care benefits including medical, dental and vision coverages
        • 401K employer matching program up to four percent
        • A remote-friendly working environment + 20 days annual holiday
        • Home office allowance
        • An inherently diverse culture with over 25 nationalities

Keywords: Plentific, Nashville , Digital & Social Media Specialist, US - Remote, Advertising , Nashville, Tennessee

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