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Field Marketing Manager

Company: Brookdale Senior Living
Location: Brentwood
Posted on: January 16, 2022

Job Description:

Overview:Make Lives Better Including Your Own.
The happiness of those we serve is dependent on the happiness of our associates, so you'll receive competitive compensation and a benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. But you'll earn more than a paycheck; you can enjoy opportunities to grow your career, as well as ongoing programs catered to your health, financial, mental, and emotional needs. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.
We believe that in order to best serve our residents and patients, we need to first serve our associates. One way we do that is through our benefits. Our offerings include, but are not limited to:
Full-time and part-time associate benefits:

  • 401(k) Retirement Savings Plan
  • Benefit plan package
  • Pre-tax Commuter Benefit
  • Associate Compassion Fund
  • Associate Discounts
  • Identity theft protection
  • Pet savings and insurance plans
  • Voluntary benefits available
    Full-time associate benefits:
    • Extensive Insurance Plans, including medical, dental, vision, flexible spending account, health savings account and more.
    • Paid Time Off
    • Adoption Benefit
    • Tuition Reimbursement
    • Company-provided life insurance and accidental death and dismemberment (AD&D)
    • Voluntary STD and LTD
      Please note, Brookdale has adopted a policy requiring all associates to be fully vaccinated against COVID-19, subject to limited exemptions based on medical conditions, sincerely held religious beliefs, or applicable state laws and regulations.Responsibilities:The Field Marketing Manager develops local/regional/community level marketing plans to generate leads, drive visits and grow move-ins across communities and focus markets. This position is a primary marketing contact/support for district teams within assigned divisions. The Marketing Manager reports directly to the Senior Director, Field Marketing, and acts as a key liaison across various departments and with respective colleagues throughout the company including divisional, district, and marketing leadership. In identifying and developing marketing plans to improve community move in performance, the marketing manager partners closely with marketing associates, including media channel managers and account executives.

      • Manage, guide, review and approve community-initiated marketing and lead generation projects, as well as assigned corporate marketing projects, through the department's sales enablement and workflow platforms. Marketing projects may include: collateral (flyers, brochures, etc.), ads, emails, direct mail (proprietary and purchased lists), signage, media guidance and more.
      • Partner with districts to identify and group similar communities by marketing needs to scale programs and drive maximum move-ins. Develop written marketing briefs to ensure strategy and execution are aligned.
      • Educate, teach, and train district sales teams on a variety of marketing support tools, including Big Tin Can and Workfront.
      • Ensure local marketing plans are developed and executed upon, monitoring district marketing calendar/activities and providing guidance on local/district lead generation strategies.
      • Work closely with the internal marketing team in the development and execution of results-driving quarterly marketing campaigns, ensuring deadlines are met and objectives are achieved.
      • Oversee project timelines for special projects, including Program Max, high-opportunity communities and referral source programs, ensuring projects deliver on-time.
      • Track and report on project/marketing performance, using sales and marketing reports from internal and external sources.
      • Review collateral and related marketing material to ensure alignment with the local marketing strategy.
      • Collaborates with the Director of B2B to ensure local efforts and field education are aligned with the quarterly campaigns.
      • Maintain and communicate marketing best practices executed by communities, identifying common themes.
      • Support the Senior Director, Field Marketing, in the development and execution of divisional marketing plans, ensuring best practices are shared across divisions.
        This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/ her supervisor.Qualifications:Education and Experience
        College degree in marketing, advertising, communications, journalism or business-related field. Minimum 4 years professional experience in a marketing, advertising or communications discipline from a national organization. Multi-site, healthcare industry experience, working in a matrix organization helpful, but not required
        Certifications, Licenses, and other Special Requirements
        None
        Knowledge and Skills
        Self-motivated with a demonstrated ability to ramp-up quickly and balance multiple tasks. Demonstrates strong project management skills. Professional and positive approach, self-motivated, team player, ability to work on own initiative. Strong written and oral communication skills Proficiency in Microsoft Office Suite, including PowerPoint, Excel and Word.
        Physical Demands and Working Conditions
        • Standing
        • Walking
        • Sitting
          Use hands and fingers to handle or feel
        • Reach with hands and arms
        • Stoop, kneel, crouch, or crawl
        • Talk or hear
        • Vision
        • Requires interaction with co-workers, residents or vendors
          Brookdale is an equal opportunity employer and a drug-free workplace.

Keywords: Brookdale Senior Living, Nashville , Field Marketing Manager, Advertising , Brentwood, Tennessee

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