Content Marketing Manager
Company: Verint Systems, Inc.
Posted on: May 6, 2021
Content Marketing Manager Location US-Remote (United States) Job
ID 15801 The content marketing manager is instrumental in shaping
our story in Verints Experience Management (XM) business unit. This
role will partner with key stakeholders including executives, Go to
Market, and creative teams to develop and implement a content
strategy that inspires, educates and drives engagement with our
technical audience of buyers and influencers. The content Marketing
Manager is responsible for writing and editing thought leadership
content and contributing to research reports, editorial and byline
articles, blog posts, email nurture campaigns, client case studies
and other written material related to Verint Experience Management.
This role is also the managing editor of the XM blog. This person
is an equally great writer and editor; and can write in different
voices depending on the medium, the target audience, or the target
persona. Principal Duties and Essential Responsibilities: Develop
outstanding short and long form content including Verints quarterly
research reports (the Verint Experience Index series), editorial
and byline articles, blog posts, email nurture campaigns, client
case studies and other written material. Ensure content is
on-brand, consistent in tone, and complies with SEO best practices.
Keep pace with Verint XM marketing activities and frequent
integrated campaigns; play key role in creating content to support
marketing and sales goals Manage the XM blog: includes establishing
content calendar, managing to deadlines for 3-5 posts/week; working
with other contributors to draft or edit posts; ownership of
WordPress publishing, and growing readership Review keyword
strategies for our customers so that content incorporates targeted
keywords which optimize search engine results Build and scale
content strategy for technical capabilities to raise awareness and
engage IT buyers with differentiated messaging, sales tools,
digital assets, and success stories. Monitor and engage in relevant
social discussions about our company, competitors, and work closely
with PR to drive brand narratives and position us as a thought
leader Collaborate with demand gen, go to market, and customer
success to leverage and optimize marketing opportunities. Minimum
Requirements: Bachelors degree in communications, journalism
marketing or equivalent year's of work experience. 6+ years of
marketing experience preferably in content, solution, or product
marketing in a B2B technology company. High technical aptitude to
act as the company solutions expert on its more technical offerings
and capabilities, the market and the associated competition.
Ability to translate technical capabilities into customer benefits
for internal and external audiences is critical. Ability to easily
between solution-based and technical messaging for different
audiences such as sales, customer success teams, and professional
service teams. An experienced storyteller with excellent written
and verbal communication skills. Skilled at developing content
ranging from bite-sized to long form, including a solid
understanding of SEO. Exceptional communications skills, with the
ability to communicate and present effectively to multiple levels
across the organization in both one-on-one and group settings.
Efficiently work with and leverage various technology platforms to
maximize effectiveness; proficient with the Microsoft Office Suite
(Excel, Word, PowerPoint, Outlook Teams), marketing automation
tools and SharePoint online. Up to 15% travel required. Successful
completion of a background screening process including, but not
limited to, employment verifications, criminal search, OFAC, SS
Verification, as well as credit and drug screening, where
applicable and in accordance with federal and local regulations.
The ability to obtain the necessary credit line required to travel.
Preferred Requirements: Experience in Cloud Software. Experience
with CX portfolio solutions and customer engagement technology.
Social media marketing experience. Journalistic experience. Working
knowledge of Wrike (or similar project management
platform),WordPress and Eloqua. As an equal opportunity employer,
Verint Systems Inc. prides itself in providing employees with a
work environment in which all individuals are treated with respect
and dignity. This means we are committed to providing equal
opportunity to all qualified employees and applicants for
employment without regard to ones race, color, religion, national
origin, age, gender, disability, alienage or citizenship status,
marital status, creed, genetic predisposition or carrier status,
sexual orientation, Veteran status or any other classification
protected by applicable federal, state or local laws. This policy
applies to all terms and conditions of employment including but not
limited to hiring, placement, promotion, compensation, training,
leave of absence or termination.
Keywords: Verint Systems, Inc., Nashville , Content Marketing Manager, Advertising , Nashville, Tennessee
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