Digital Marketing Specialist

Company: Identity Group
Location: Nashville
Posted on: February 25, 2021

Job Description:

Introduction to Identity Group:We're Identity Group. A 65-year-old American manufacturing company that produces interior signs and visual d--cor for the world's largest brands, including the NFL, Facebook, and most major hotel chains. With 3 manufacturing facilities across the US and 4 total campuses, we're constantly innovating to better serve our customers and help them make a lasting impression.The Digital Team:In 2020, Identity Group's Digital team helped the company launch its first, ever eCommerce website. The website allows our hotel customers to easily and securely re-order their hotel signs online. Since the site's launch, we have continued to add new SKUs, functionalities and pages to the website. To build on this momentum, we will need to increase our digital and traditional marketing initiatives - this is where our digital marketing specialist comes in!Roles and Responsibilities:From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives that align with our goals and our clients' goals. The ideal candidate will have prior experience with a wide range of marketing functions including, communications, digital advertising, branding, digital marketing and social media.* Manage day-to-day activity on brand social media accounts, including Facebook and LinkedIn. * Create engaging sales collateral by collaborating with the sales team and designers. * Maintain a directory and inventory of new and existing marketing/sales collateral.* Develop and implement multi-channel marketing and advertising campaigns.* Prepare reports on marketing campaigns by collecting, analyzing and summarizing data. * Develop email marketing strategy to re-engage identitygroup.com customers, including customers who have purchased, abandon cart, etc. * Conduct market research to identify new marketing and media opportunities.* Manage monthly content calendar. * Write new content for existing website pages--and create new pages as needed. * Work closely with third party SEO/SEM vendor to ensure cohesive marketing programs. Knowledge/Education and Experience: * Bachelor's Degree in Marketing, Communications, Business Administration, or a related field. * 3-5 years of professional experience in Marketing (outside of college).* Experience with Hubspot marketing strongly desired.* Experience with Facebook for Business, LinkedIn Ads, Google Analytics and Google Ads.* Familiarity with WordPress and WooCommerce tools preferred.Skills Required: * Demonstrated knowledge of traditional and digital marketing tools. * Strong organizational skills, time management skills and attention to detail. * Excellent written and verbal communication. Physical Requirements:* Regularly must be able to sit, talk, see, hear, walk and stand.* Regularly must be able to bend, stoop, kneel, crouch, push, pull, reach and frequently use fingers for keying.Identity Group is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Keywords: Identity Group, Nashville , Digital Marketing Specialist, Advertising , Nashville, Tennessee