Digital Marketing Specialist
Company: Identity Group
Location: Nashville
Posted on: February 25, 2021
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Job Description:
Introduction to Identity Group:We're Identity Group. A
65-year-old American manufacturing company that produces interior
signs and visual d--cor for the world's largest brands, including
the NFL, Facebook, and most major hotel chains. With 3
manufacturing facilities across the US and 4 total campuses, we're
constantly innovating to better serve our customers and help them
make a lasting impression.The Digital Team:In 2020, Identity
Group's Digital team helped the company launch its first, ever
eCommerce website. The website allows our hotel customers to easily
and securely re-order their hotel signs online. Since the site's
launch, we have continued to add new SKUs, functionalities and
pages to the website. To build on this momentum, we will need to
increase our digital and traditional marketing initiatives - this
is where our digital marketing specialist comes in!Roles and
Responsibilities:From day one, this individual will contribute to
existing marketing programs, while assisting with the development
of new initiatives that align with our goals and our clients'
goals. The ideal candidate will have prior experience with a wide
range of marketing functions including, communications, digital
advertising, branding, digital marketing and social media.* Manage
day-to-day activity on brand social media accounts, including
Facebook and LinkedIn. * Create engaging sales collateral by
collaborating with the sales team and designers. * Maintain a
directory and inventory of new and existing marketing/sales
collateral.* Develop and implement multi-channel marketing and
advertising campaigns.* Prepare reports on marketing campaigns by
collecting, analyzing and summarizing data. * Develop email
marketing strategy to re-engage identitygroup.com customers,
including customers who have purchased, abandon cart, etc. *
Conduct market research to identify new marketing and media
opportunities.* Manage monthly content calendar. * Write new
content for existing website pages--and create new pages as needed.
* Work closely with third party SEO/SEM vendor to ensure cohesive
marketing programs. Knowledge/Education and Experience: *
Bachelor's Degree in Marketing, Communications, Business
Administration, or a related field. * 3-5 years of professional
experience in Marketing (outside of college).* Experience with
Hubspot marketing strongly desired.* Experience with Facebook for
Business, LinkedIn Ads, Google Analytics and Google Ads.*
Familiarity with WordPress and WooCommerce tools preferred.Skills
Required: * Demonstrated knowledge of traditional and digital
marketing tools. * Strong organizational skills, time management
skills and attention to detail. * Excellent written and verbal
communication. Physical Requirements:* Regularly must be able to
sit, talk, see, hear, walk and stand.* Regularly must be able to
bend, stoop, kneel, crouch, push, pull, reach and frequently use
fingers for keying.Identity Group is an equal opportunity employer.
HealthStream prohibits employment practices that discriminate
against individual employees or groups of employees on the basis of
age, color, disability, national origin, race, religion, sex,
sexual orientation, pregnancy, veteran or military status, genetic
information or any other category deemed protected by state and/or
federal law.
Keywords: Identity Group, Nashville , Digital Marketing Specialist, Advertising , Nashville, Tennessee
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